World leader in memory and consumer electronics enters local market

Sri Lanka’s leading computer hardware distributor eSys Technologies, a part of EZY Holdings, have been appointed Sole Distributor for all Transcend’s products in Sri Lanka. In town to announce the partnership with eSys, was Transcend Inc’s Director Marketing, Austin Hung.

“As a company, Transcend can best be described as a world-class leader in the field of memory and consumer electronics, which brings you tomorrow’s world, today. A global company with offices around the world, we are able to serve all the major markets and provide a superior quality of service to our customers,” said Hung, speaking at the media briefing held in Colombo.

“Our overseas offices were opened in California, USA (1990), Germany (1992), The Netherlands (1996), Japan (1997), Hong Kong (2000), China (2000), UK (2005), Maryland USA (2005), Osaka Japan (2007) and Seoul Korea (2008). Transcend is a strategically integrated hi-tech company, not only do we design, develop, and manufacture our branded products, but we also market and sell our own devices.”

Transcend Information Inc. was founded in 1988 by Peter Shu and has its headquarters in Taipei, Taiwan. The company’s extensive product portfolio has grown to include over 2,000 memory modules of every type, flash memory cards, USB flash drives, MP3 players, digital photo frames, portable hard drives, as well as multimedia products and accessories, with Transcend products being available for proprietary equipment, as well as for mass marketed PCs.

“As Sri Lanka’s biggest IT hardware distributor with more than a 50% market share of the computer hardware market in Sri Lanka, eSys was the obvious choice for Transcend,” said Hung.

Since its inception in 2003, eSys Technologies has grown to become Sri Lanka’s leading computer hardware distributor for many global brands including Intel, Gigabyte laptops, AOC LCD monitors, Samsung hard disk drives, optical disk drives, LCD monitors, Foxconn motherboards and many more components that make up the day-to-day computer.

eSys Technologies which is now in its eighth year, commenced operations with a single person office. Since then the company has grown to become a Rs. 2.5 billion organisation with over 300 employees.

“We, along with our vendors whom we represent, believe that we are the only true technology distributor in the Sri Lankan market. This is primarily due to the fact that we strongly believe in distribution ethics and do not impede into the territory of our valued customers, our channel partners. We have channelled most of our efforts into developing the channel for our partners to do their business better. This is what has differentiated us as a value-added distributor as opposed to the ordinary product traders,” said eSys Technologies CEO Shafraz Hamzadeen.

With over 10 distribution offices touching close to 1,000 computer partners ranging from small to big, eSys Technologies presently covers the whole of Sri Lanka. With an aggressive sales force and proactive solutions to their customers, eSys has changed the business dynamics of the computer trade in Sri Lanka.

“We have what is known as a 123 Express Service to provide our partners an efficient solution. This focuses on 1 hour warranty, 2 hour technical training and 3 hour delivery of goods,” said Hamzadeen.

Speaking on that all important factor, after sales service, Hung said that Transcend has always been a customer-driven company.

“We focus our efforts on providing the highest quality products with attentive after sales service and support, thus ensuring total customer satisfaction. The corporate culture that exists within Transcend is one of professionalism and teamwork. As a declaration of our commitment to quality we implemented the Total Quality Control concept throughout the company, and became the first memory module manufacturer in Taiwan and the second in the world to receive ISO 9001 Certification.”

Hung went on to say that Transcend’s advanced R&D teams have over 19 years of experience in developing quality state-of-the-art hi-tech products that are at the very cutting edge of technology.

“Our commitment to R&D ensures that we will continue to produce superior quality innovative products keeping us at the forefront of our industry and leaving the competition far behind”.

As their local distributor, eSys Technologies will market a few key Transcend products which will include RAMs, flash drives, MP3 players, external hard disk drives, SD cards and photo frames.

Speaking on their partnership, both Hung and Hamzadeen stressed the fact that they were proud to partner each other. “We believe that our product lines, company ideologies and corporate ethics are ideally suited and intend to make a difference in Sri Lanka’s IT market.”