World’s best internet and mobile application producers to gather in Colombo
Tuesday, 22 October 2013 00:34
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BY Mario Fernandopulle
The entire world was taken by storm when internet and mobile applications like facebook, whatsApp, skype or angry birds reached their peak within a short time. The full potential of ICT for economical, social and cultural development has been proven by these applications and many more during the last three years. The role of traditional media has been challenged by social media applications and the use of TV, Radio and print platforms for communication and marketing has totally changed today.
Social-media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, Wikis, social networks, podcasts, photographs, pictures, videos, rating and social bookmarking. Technologies include blogging, picture-sharing, vlogs, wall-posting, music-sharing, crowdsourcing and voice over IP, to name a few. Social network aggregation can integrate many of the platforms in use.
“Social media differ from traditional media in many aspects such as quality, reach, frequency, usability, immediacy, and permanence,” says Information and Communication Technology Agency of Sri Lanka (ICTA) Strategic Communications and Media Director Athula Pushpakumara. “There are many effects that stem from the use of Internet and Internet users continue to spend more time with social media sites than with any other type of site,” the ICTA Media Director points out.
In this backdrop more and more Internet and mobile applications boom and world’s economy and social activities depend on them heavily.
The world’s best innovative e-content applications will assemble at the World Summit Award (WSA) 2013 in a historical event in Sri Lanka.
“This first ever WSA event in the region will be a ‘never-to-be- missed’ occasion for all enthusiasts in the field of e-Content,” ICTA Director Communications added.
Forty winners from all over the world will be felicitated at the award presentation ceremony. Visitors will be able to familiarise themselves with the best e-Content products as the producers of these e-Content applications will themselves explain them during the congress.
These products have been adjudged the best e-content applications after a meticulously held assessment by a team of multi-disciplined experts. These then are the best fruits of the ICT thrust in the development of e-Content applications. “These contents come from all over the world. They are very diversified and rich in all aspects,” Pushpakumara added.
“The Internet today is like the trunk of a tree, it is the backbone of the developing Information society. Through wire-line and wire-less connections and information, it branches out anywhere in the world and into every aspect of modern life. Information technology provides people on all continents with millions of leaves in terms of devices and applications. The tree blooms when good e-Content blossoms shine. And it bears rich fruit when these blossoms mature,” WSA Chairman Professor Peter A. Bruck says.
“Not all of the fruits are good ones, some are even poisonous. Thus, it is most important to get the orientation one needs, what is good, what is making us strong, what lets our communities thrive. The winners 2013 of the World Summit Award are exactly that. They are the richest and most nutritious fruits in the ever expanding digital tree of the Internet: they provide orientation in the unique crown of e-Content products.”
