World’s only Data Leak Prevention software Safetica enters Sri Lanka

Monday, 8 July 2013 00:00 -     - {{hitsCtrl.values.hits}}

Safetica, a revolutionary software that will change the dynamics of employer-employee relationship in workplaces, was launched in Sri Lanka last week. Developed in the Czech Republic and already being used successfully in South East Asia, Safetica allows the management/CEO of a company to actually assess productivity and security by having a monitoring mechanism that will keep them updated on the usage of each of the office computers. Using the new software, CEOs could even detect whether employees are using their personal emails or devices such as pen drives, tablets and mobile phones, etc., to leak sensitive information to competitors. The moment a suspicious transference of date takes place, the software will alert administrators, prompting them to take necessary action. Therefore, it will drastically minimise risks of losing data, information being leaked to third parties and possible cyber-attacks. This does not mean that Safetica will impose a blanket ban on social media, fun websites and gaming applications. But it will help administrators to moderate and regulate the online activities of employees, ensuring high productivity. Safetica is the world’s only Data Leak Prevention (DLP) software that offers complete prevention from human factor failures. In the hunt for perfect cover from all major threats, it incorporates a wide range of security features, which would otherwise require multiple software and services to be installed in a company. In other words, it will protect a company from the human tendency to err! The software covers important aspects such as a full-suite data leak prevention platform, device management, data encryption, measure staff productivity, activity filtering and blocking and regulatory compliance. The launch of the software was held on 4 July at the Galadari Hotel in Colombo with the participation of Pavel Kratfy, Chief Technology Officer of Safetica Technologies and Marwan Chanawani, Business Development Manager of the same company who had manufactured the product whose exclusive value added distributor in Sri Lanka is DCS International Ltd. The importance of Safetica is underpinned by emerging threats of data breaches all over the world.  Recent studies on data breaches have shown that the majority of insider data leaks – either accidental or malicious – go out through the endpoint computer. An analysis of breaches by the CERT Institute at the American Carnegie Mellon University in the United States had showed that there were often detectable signs of unsafe behavior beforehand a malicious data breach. Safetica will track such suspicious signs. Pavel Kratky, CTO of Safetica Technologies, says there were two pronged approach to the development of Safetica. “First, we wanted to give companies extensive coverage of all their potential data leak channels and give them a look at the behavior preceding a data breach. Secondly, we worked hard to make the process of using Safetica an easier and more instinctive experience. The best protection is worthless unless fully installed and operational.” The CTO says adding that the new product will broaden the horizons of data security.

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