zMessenger sweeps SLT ZeroOne Digital Excellence Awards

zMessenger, the multiple-award winning full service digital marketing agency in Sri Lanka, bagged four wins at the Sri Lanka Telecom (SLT) ZeroOne Awards recently, thereby highlighting the stellar performance of the agency’s most innovative solutions.

The highlight of the four award wins was when zMessenger landed the ‘Overall Winner’ award for the ‘Best Use of Mobile’ category recognising the overall innovations the company has done for multiple industry verticals. The agency also won the ‘Best Digital-Enabled Product/Service’ award for the ‘Learn English with the British Council’ platform, was declared the ‘Best Digital Media Agency’ and also won ‘Best Use of Mobile’ for ‘Consumer Watch’ solution designed and developed for the Consumer Affairs Authority (CAA). 

Commenting on the latest success of the company, zMessenger CEO/Co-Founder Jayomi Lokuliyana stated, “The SLT ZeroOne award is a great recognition for the change we are proud to lead. With our latest innovations on Omni Channel AI driven marketing platforms, virtual reality experiences, digital content portals, we hope to amplify what a business or marketer can do in digital. This award inspires our team to continue develop industry leading solutions that will help businesses to navigate in our connected world.” 

Further highlighting the success zMessenger has created to diverse sectors such as education, “Here, we identified a largely unmet need of learning English among masses of Sri Lanka and their accessibility to quality education. This gap identification led us to partner with the British Council and come up with an innovative digital solution that could reach thousands of students in a significantly cost-effective way,” she added.

zMessenger brings innovation to not only to marketing but to businesses through technologies, data, creativity, aiming to provide integrated solutions by breaking out of silo approach. As customer experience is becoming the modern battlefield according to Gartner and designing and delivering exceptional experiences that are digitally led, data driven and multi-channel will become the foundational pillars for digital success.

Aiming to establish strong presence on the areas of Omni-Channel Marketing, Data and Analytics, Artificial Intelligence and IOT, zMessenger has already begun building competencies and scale with series of investments and collaborations. Its recent expansion to ASEAN with Japanese Agency network – Chuo Senko, is a significant mile stone of a local company taking its home-grown innovations and learning to foreign market – opening doors to local creative – tech talent. 

As for its award winning entries, Consumer Watch; a total farmer-consumer price management platform that was developed to provide seamless market updates on trading prices and market retail prices for the purpose of empowering farmer decision making on selecting market place for the harvest while empowering consumer with latest market prices according to the proximity. For CAA, this system enabled the reporting and identifying price fluctuations. From latest market prices, market news alerts, weather updates, farmer advisory to consumer complaint management made Consumer Watch stand out from rest of mAgri initiatives. These services connected for multi-channel content delivery with IVR, SMS, Mobile App, Social Media and Online with tri-lingual information. 

Developed for the British Council, the objective of ‘Learn English with the British Council through mobile’ is to create a simplified and interactive digital medium through which users can learn and practice their English language skills using their mobile phone in a cost-effective and convenient manner while also making the language learning easy and widely available. With this solution, people who found it difficult to gain access to quality language teaching institutes were approached by the British Council, widely-known to be the pioneer of English education in Sri Lanka, on their most used tool of communication. Content used in the service is specially-designed to suit the mobile phone and it is on par with content given out in the classroom.