Janashakthi celebrates diversity of life this Earth Day

Tuesday, 17 April 2012 00:43 -     - {{hitsCtrl.values.hits}}

The 22nd of April will see over a billion people gather in cinemas worldwide to view a montage of human experiences collected from across the planet in celebration of Earth Day 2012.    

‘One Day on Earth’, a film compiled of contributions from ordinary people from almost every country in the world who set out to capture a slice of life will be screened simultaneously  in almost every city in the world.

The footage in the film was captured by adults, students, tourists, amateur and professional film makers within 24 hours on the 11.11.11 using mobile phones, cameras as well as professional equipment.

The Sri Lankan leg of the screening will be hosted at the Liberty Cinema, Colombo.

Janashakthi Insurance, a leading insurer in the island has stepped forward to sponsor this unique initiative which ties in with values embodied in the company’s life insurance policies, in a bid to bring to light human diversity and inclusion.

Janashakthi Insurance continues to raise the bar for its Corporate Sustainability initiatives and aspires to become a driving force within an industry that depends on the longevity of the company and the loyalty of its stakeholders, Janashakthi seeks to embed sustainability in to every component of its business.

The film running for almost two hours, comprises different real life stories drawn from all over the world which ultimately sheds light on elements that bind humanity, seeks to give its audiences a glimpse of human experiences in various parts of the globe.

 

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