Janashakthi named official insurance partner for Sirasa Superstar Season 6

Tuesday, 19 November 2013 00:01 - - {{hitsCtrl.values.hits}}

Janashakthi Insurance PLC has tied up with Sirasa TV as official insurance partner for one of Sri Lanka’s most popular reality television shows; Sirasa Super Star, which showcases budding local talent across the island. As part of this commitment, a cheque was recently handed over to the Director of MTV/MBC Nedra Wickremasinghe by the Janashakthi General Manager of Sales and Marketing Shehara de Silva. Sirasa Superstar is still one of the most-watched TV programs in Sri Lanka, with millions of viewers tuning in to watch the show since 2005.

“It is an honour to be the Insurance partner consecutively for two years, for an event like Sirasa Super Star, which provides a springboard for talented musicians to pursue their dream of a music career, and expose them to the international arena,” said de Silva. The sixth season of Sirasa Super Star plans to find “The Next Voice”, a voice which would conquer the hearts of Sri Lankans across the island, and set global standards while shining a spotlight on the local music scene. “Sirasa Superstar has built a platform showcasing budding talent all across the country, giving contestants the opportunity to improve their own position in life. Harnessing the potential of Sri Lankan youth by providing various opportunities to grow has always been a priority for Janasahakthi. We believe in empowering Sri Lanka’s youth. In extending our support to up and coming musicians, we are adding value to our endeavour to support young talent to reach for the stars. Janasahakthi is always at the forefront of supporting youth, culture and the arts,” said Janashakthi Insurance Assistant General Manager Marketing Shenali Wickramaaratchi. She further stated: “Janashakthi is privileged to be associated with Sirasa Super Star given its iconic status among the Sri Lankan masses. We believe in Inspiring confidence of the youth with this association, encouraging them to hone their talent.” The winner of the sixth season will receive an insurance policy worth Rs. 10 million, while the contestant in second place will receive a policy to the value of Rs. 5 million, courtesy Janashakthi Insurance. In addition, 10 lucky finalists will receive coverage worth Rs. 1 million each. Janashakthi Insurance PLC has served the nation for 19 years, and continues to blaze a trail in Sri Lanka’s insurance sector. The company offers life and general insurance products in Sri Lanka and provides life, health, vehicle, household, travel, and retirement insurance to individuals. The company also offers fire, marine, motor, engineering, employee protection, and other related insurance for corporate customers, in addition to other miscellaneous insurance policies such as burglary, public liability, professional indemnity, product liability, fidelity guarantee, and cash in transit insurance. Janashakthi is one of the most profitable and stable insurers in Sri Lanka with the highest stated capital of Rs. 1.49 billion among quoted insurance companies and a strong track record of claims payments that now tops Rs. 20 billion. Spending over Rs. 30 million per annum on human capital, it aspires to be simply the best at what it does. As part of its pledge to offer the fairest and greatest value in risk mitigation to its customers, it has an exceptional track record of market delivery and pro-people-market innovation.