Minute Maid Mixed Fruit launched

Friday, 24 August 2012 00:09 - - {{hitsCtrl.values.hits}}

By Rashika Fazli

If your requirements include four fruits in one drink, Minute Maid Mixed Fruit is your reward!

Coca Cola Sri Lanka has launched a refreshing new product of Minute Maid, the number one juice brand in the world, at the Galadari Hotel, on Wednesday (22) evening.

At the Coca-Cola Minute Maid Mixed Fruit launch from left Marketing Operations Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited Shantha Fernando Country Manager, Sri Lanka and Maldives, Coca-Cola Far East Limited AbhishekJugran, Country Seles Manager, Coca-Cola Beverages Sri Lanka Limited Kapila Welmillage, Country Marketing Manager, Coca-Cola Beverages Sri Lanka Limited Shamal Gunewardene and Public Affairs and Communication Manager, Coca-Cola Beverages Sri Lanka Limited Meelika Tillekeratne – Pic by Daminda Harsha perera

Minute Maid Mixed fruit, the fourth variant in the Minute Maid line, is a combination of goodness and taste that consists of mango, guava, papaya and banana. Coca-Cola Beverages Sri Lanka Limited Country Marketing Manager Shamal Gunewardene said, “The Minute Maid Mixed Fruit launched in Sri Lanka is a specially formulated product that differs from the rest.”

Does it contain preservatives? Coca-Cola Beverages Sri Lanka Limited Country Sales Manager Kapila Welmillage strongly emphasised that Minute Maid products contain no preservatives.

Having being in the trade for over 65 years, Minute Maid was first established in Sri Lanka in 2007 with Minute Maid Orange, and thereafter with two other products; apple and mango. Ever since then, the Minute Maid brand has grown rapidly, and more and more consumers make an effort to purchase this product. It is the world’s leading juice drink brand with an extensive range of beverages worldwide including Minute Maid 100% Juice, Minute Maid Light, Minute Maid juices and blends, etc.

However as for Coca Cola, it needs no introduction. Coca Cola in Sri Lanka is famously known for their exciting beverages such as Coca Cola, Sprite, Fanta Orange, Lion Soda to name a few.

When asked Coca-Cola Far East Limited Country Manager of Sri Lanka and Maldives Abhishek Jugran, why Minute Maid Mixed Fruit was produced, he said, “Since Minute Maid Orange, Mango and Apple are No.1 in Sri Lanka, it’s an obvious fact that Sri Lankans love their fruits. Minute Maid Mixed Fruit was definitely the winning combination.”

Coca-Cola Far East Limited Marketing Operations Manager of Sri Lanka and Maldives Shantha Fernando furthermore also stated, “We looked into our consumer’s taste, what they really want to have, and we found out that they love their fruits. So with this new product, we hope to reach out to our consumers and for them to reach out to our products.” He also said, “To have four fruits in one drink, is nutritious.”

For the arrival of the new product, Minute Maid Mixed Fruit, Coca Cola Sri Lanka has planned out a campaign to promote their new product by various communication platforms such as TV, radio, outdoor hoardings to name a few.

At the end of the launch, Jugran proudly said, “After the success of Minute Maid’s apple, mango and orange flavours, we are very happy that we have been able to launch the mixed fruit flavour in Sri-Lanka. The choicest fruit, combined with delicious taste, makes this a great option for a beverage. We hope that consumers enjoy the taste of the new mixed fruit flavour.”

Minute Maid Mixed fruit comes in a 200ml glass bottle at a reasonable price of Rs. 45 and is available throughout the country.