New two litre Fanta packs launched

Wednesday, 8 August 2012 00:03 - - {{hitsCtrl.values.hits}}

Coca-Cola Beverages Sri Lanka has announced that global mega brand Fanta will be available in two litre bottles, across the nation.

Fanta Orange, Fanta Portello and Fanta Cream Soda will be available in the fun and funky new look two litre bottles, offering consumers more fun their rupee.

Coca-Cola Beverages Sri Lanka Limited Country Manager Saumindra Bhattacharya had this to say, “Fanta is the number one orange soft drink in Sri Lanka and Fanta Portello and Fanta Cream Soda have also gained significant market share island-wide, thus our ability to offer these flavours in our new funky two litre bottle ensures that now more people will be able to share the fun that Fanta offers.”

The new bottle has 500m more product than the current 1.5 litre and the extra 500ml is free, since all the three Fanta flavours are still priced at the 1.5L bottle cost of just Rs. 190.

“We want our consumers to enjoy our products through the right packages at the right price. The Fanta pricing is an effort in that direction that ensures our consumers get more value from their favourite soft drink,” explained Bhattacharya.

According to Coca-Cola Far East Limited Sri Lanka and Maldives Country Manager Abhishek Jugran, “We wanted to give consumers across Sri-Lanka more of their favourite orange flavour drinks, while offering two distinct advantages – no price increase and the fun and novelty of our funky new look two litre bottle, Fanta’s image has always been playful and bold, an image that matches the full bodied fruit taste and tingly carbonation for which the brand is renowned.”

The new pack offers value for money and is an economically smart choice for consumers. The new two litre bottle also features new packaging elements that make it more attractive to consumers. Added texture and grip elements make it more ergonomic, while eye catching visual features and colours ensure that the bottles stand out from competitors.

The move to a two litre bottle will further bear out the brands promise of Funky Fanta Fun as the brand now offers more value, quantity and enjoyment. Fanta and the design of the Coca-Cola Contour bottle are registered trademarks of The Coca-Cola Company. Fanta, a part of the Coca-Cola Company, has over 70 flavours worldwide and is available in over 180 countries.