Three Burger King restaurants opened in Sri Lanka

Tuesday, 21 January 2014 00:01 - - {{hitsCtrl.values.hits}}

Burger King Worldwide, Inc. diversifies global restaurant portfolio with master franchise

Burger King Worldwide, Inc. announced the opening of three Burger King Restaurants in Sri Lanka by the brand’s new master franchisee, Softlogic Restaurants Ltd., which is a subsidiary of Softlogic Holdings PLC. These restaurants, the first in Sri Lanka, opened on 28 December 2013 are located in Rajagiriya, Mount Lavinia and Colpetty. “Establishing the Burger King brand’s presence in Sri Lanka exemplifies our commitment to strengthen our global restaurant portfolio,” said BK AsiaPac Ltd. President Elias Diaz Sese. “We believe that Softlogic has the business knowledge to build a strong brand presence in this market and we look forward to offering the same flame-grilled flavour guests know and love at Burger King Restaurants.” “We are immensely excited to partner with the Burger King brand, a globally recognised restaurant chain throughout the world. We have already

seen tremendous interest generated among locals with anticipation of the restaurant openings and are pleased to offer these loyal customers that same flame-grilled flavour they know and love from Burger King restaurants,” said Softlogic Holdings PLC Chairman Ashok Pathirage. Over the next few months, Softlogic will work together with BK AsiaPac Ltd. to expand its supply chain infrastructure in Sri Lanka and execute a roll-out plan to establish further Burger King Restaurants across the country in 2014.