Zahra International launches two fruit-based drinks to local market

Thursday, 22 December 2011 00:40 - - {{hitsCtrl.values.hits}}

Zahra International yesterday announced plans to introduce to Sri Lanka a sparkly addition of fruit based beverages to make your taste buds tingle this Christmas.

The company is set to launch Sri Lanka’s first-ever sparkling (non-alcoholic) fruit based beverage in a 300 ml package. A product of Parle Agro Group, India, Appy Fizz and Grappo Fizz are looking to make friends on Sri Lankan soil.

Appy Fizz is more than a sparkling apple drink; it embodies a persona that is fresh and constantly evolving with the consumer. It was introduced to the Indian consumer market in 2005 and since then it has been one of the leading brands in India.

Joining Appy Fizz on his journey to Sri Lanka is his cousin and buddy, Grappo Fizz.

Grappo Fizz is a sparkling drink made of real grape concentrate that contains the natural goodness of grape.

Available in a stylish champagne-shaped PET bottle, Appy Fizz and Grappo Fizz are the champagne of fruit drinks. Both the brands are not mere products they have their own persona and characteristics. They are quick-witted, bold, opinionated and love having a good time with friends. The products truly live up to being ‘two cool drinks to hang out with’.

The fruit based beverages are a perfect drink for any time/occasion. They are also great accompaniments for any party and work well as mixers for cocktails/mocktails. The drinks keep to the promise of providing fun for any occasion and are a sparkling alternative for non-alcoholic drinkers.

Zahra International, the official importers and distributers of this product, comprise a team of dynamic, young, ambitious individuals working towards bringing to the Sri Lankan consumer trendy and innovative products.

Zahra International Proprietor Muffadal Patel speaking about the company’s announcement said: “We are excited to bring Appy and Grappo to Sri Lanka, as it fills in a gap in the fruit based beverage sector and introduces a new experience to people. The beverages are unique and a first of its kind product with no close competition in the market. My team and I are confident these products will win people over, not only with their great flavour but also their ‘cool’ and ‘vibrant’ brand personas.’

Appy Fizz and Grappo Fizz is now available at Keells supermarkets and selected restaurants in Colombo for an affordable price of Rs. 145. Friends can learn more about Appy Fizz and Grappo Fizz by following their Facebook page at www.facebook.com/fizzinsrilanka.

Parle Agro is a trusted food and beverage player with iconic brands that are recognised as household names in India. The company has been consistently delighting consumers with new products, tastes and experiences, for more than two decades. Its product portfolio ranges from sparkling and still beverages, to delicious snacks, confectionery and bottled water.

Parle Agro’s brands include Frooti (mango drink), Appy (apple drink), Appy Fizz (sparkling apple drink), Grappo Fizz (sparkling grape drink), Bailley (packaged drinking water), Hippo (baked wheat snack), Hippo Round-Round (round shaped, baked snack), Softease and Softease Mithai (toffees).