Maldive fish overpriced at Sathosa outlets

Thursday, 12 November 2015 10:48 - - {{hitsCtrl.values.hits}}

When I went to make some purchases at Sathosa (Pettah), I noticed that 100 gms Maldive fish (pieces) packed in polythene sachets with Sathosa branding was being sold at Rs. 330 whereas another brand of equivalent weight is being sold at Rs. 210.

Both these two brands are being kept together in the same shelf for sales. Is the Sathosa Maldive fish being overpriced to recoup losses of CWE in the past?

Increasing the price is not prudent as this will make the stock remain unsold on account of the price being not being competitive and eventually will lead to existing stock passing the expiry date. This will further aggravate the losses as stock turnover will be less or may be even nil.

I suggest that the prices be reduced to match the other brands available in the market to boost sales of the Sathosa brand and thus generate revenue instead of continuing to incur losses.

Over to those responsible to act fast to re-price all goods marketed at Sathosa outlets to be on par with the others to entice more customers to patronise the Sathosa outlets.

Mohamed Zahran - Colombo 3

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