4rever celebrates decade of beauty

• 4rever marks 10th anniversary with milestones in innovation, growth and community service

4rever Skin Naturals (FSN), one of Sri Lanka’s largest herbal based cosmetics manufacturers is celebrating its 10th anniversary this year. The brand’s journey has been a very fragrant and colourful as it has gone from strength to strength since its inception. As part of the celebrations 4rever has been engaging in religious observances and various other programs in Anuradhapura and around the island.

Founded back in the year 2006 by Chandhani Bandara, a leading hair and beauty expert, it has grown within the last 10 years from formulating the products in a very small scale in Nugegoda to a more state-of-the-art manufacturing facility in Pallekale. Chandhani Bandara while inheriting a tradition of ayurveda is also a qualified cosmetologist.

4rever is the flagship brand of 4rever Skin Naturals and engages in manufacturing and marketing of a range of cosmetic products which use 100% natural herbal ingredients that assures one of the healthiest, safest cosmetic herbal product ranges in Sri Lanka. The trusted brand currently boosts a product portfolio of over 70 products which blends ancient ayurvedic remedies, knowledge and practices over generations through modern state-of-the art research and production facilities. 

4rever products include creams, cleansers, facewash, toners and scrubs while its body care range has body wash and lotion. It also has a hair care and baby care range. 4rever sources all its natural ingredients locally and only from certified spice gardens and out growers.

“We’ve experienced incredible growth in the past 10 years, which would not have been possible without our employees and their commitment to creating quality beauty care products,” said Chandhani Bandara. “Consumers are loyal to brands because of the trust factor, which is especially important in beauty products. Brands need to build history and significance across generations.”

Over the past decade4rever has diversified into many different beauty care avenues and products such as education, salons and spas and even a sliming tea showing the drive of the groups skilled management team of professionals who have backed the company’s rapid climb to fame and innovative drive. 

The group has now entered the international markets in Asia, Europe and Australia. 

In the true spirit of Sri Lankan beauty 4rever sponsored the recently held ‘4rever Derana Miss Sri Lanka for Miss Earth 2016’ Pageant.

dermaPRO, is the brand’s business to business offering and through this they provide products to local professionals, salons and skin and hair specialists.

The brand also has its own training institute called the Chalmway International Hair and Beauty Institute. This is registered and accredited to the Tertiary and Vocational Education Commission (TVEC), City & Guilds; UK’s leading provider of vocational qualification while also being accredited under the Australian Qualifications Framework. 

In keeping with the beauty care brands it also now boasts of its own salons and spas. The group has Chandhani Bandara Salons in Colombo and in all major cities like Kandy, Kurunegala, Kiribathgoda, Negambo, Maharagama, Jubilee Post and Nugegoda.

4rever also launched a second range of brands, Cosmo which catered to the health-conscious consumer, who embraces and desires a lifestyle of well-being. The product range includes facewash, body lotion, hair oil, day cream with herbs such as Kukum&Kaha as a base. 

In India the brand is known as Chandhani Skin Naturals. They have their own distribution in Chennai and are looking to expand on their products. 

Venturing out into another area, the group recently re-launched, Dioli, a slimming tea which is in a high concentrated liquid form in a sachet providing the perfect solution to the busy lifestyle of today. 

“We want to be the fastest growing herbal skin care brand and are constantly on the lookout to increase our global presence. The success of 4rever is no accident. It is the result of the company’s profound transformation, guided by a bold strategy,” 4rever Chief Executive Priyantha Abeyratne said. 

The company today focuses on aiding and uplifting the lives of Sri Lankans directly or indirectly either through its plethora of beauty care products using local indigenous ingredients, training and development or employment.