Sunday Nov 24, 2024
Sunday Nov 24, 2024
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Aadaraya Ceylon, a leading sleepwear and intimates brand, recently opened its first-ever flagship store in Ward Place, Colombo 07.
It showcases the brand’s latest range of sleepwear, lingerie and activewear; offering a complete solution for the modern women’s intimate wear wardrobe.
Aadaraya Ceylon has been a popular choice for fashion-conscious consumers who appreciate high-quality sleepwear and intimates. The brand’s commitment to using premium materials and modern designs has earned it a loyal customer base over the years. The opening of the flagship store is an important milestone for the brand as it expands its reach to more customers and provides them with an in-store shopping experience.
Aadaraya Ceylon Founder Neomi Koswatte has over 20 years of experience in the apparel industry. She has worked in Dubai and Sri Lanka for leading clothing brands. “We are thrilled to open our first-ever retail store and provide a physical space for our customers to experience our products. More women are focusing on self-care and holistic wellness, and by offering sleepwear we are able to support them. Our new range of sleepwear and intimates features bold prints and bright colours that are perfect for the modern woman. We believe that our customers will love the new collection as much as we do,” Neomi explained.
The Aadaraya Ceylon has been operating online for two years. The flagship store is designed to offer a unique shopping experience to customers. The store features a modern, minimalist interior with elegant displays that highlight the brand’s products. Customers can expect a personalised shopping experience and the assistance of knowledgeable staff who can provide expert advice on selecting the perfect sleepwear and intimates.
The store offers an assortment of cotton spandex, modal spandex, soft touch micro, silky satin and lace fabrics in everyday comfort, and special occasion lingerie and sleepwear. The clothing is timeless and combines comfort with style. Each of the pieces draws inspiration from distinct concepts. The everyday comfort sleepwear is in cotton spandex and natural fibre blends. The lingerie in the special occasion collection is done in ‘luxurious fabrics’.
The 2,000-square-foot store is located at Ward Place in the heart of Colombo. It has a modern feminine look with playful twists, such as an area featuring the brand’s signature lingerie in a wide range of bold colours and prints. The store is open from Monday to Saturday from 10 a.m. to 7 p.m. and on Sundays from 11 a.m. to 6 p.m.
