BOSS launches Spring/Summer 2021 collection and campaign

Creativity, optimism and energy are the watchwords of Spring/Summer 2021 for BOSS. An international cast of up-and-coming talent, led by South Sudanese supermodel Adut Akech, introduces the new collection in a bold campaign directed by Fabien Baron. 

Fusing elegance and ease, the looks are more relaxed than ever before. The work of artist William Farr, who combines flowers with found objects such as wire, is a rich point of reference, inspiring the use of metal eyelets throughout the collection. 

The new season offers agenda-setting updates of classic BOSS pieces. Graphic patterns combine with new shapes, such as in the combination of a check jacket with tracksuit-style pants. The result? A relaxed, easy-wear outfit that is every bit as elegant as a suit. The sophisticated use of stripes, camouflage and a bold logo graphic across knitwear, sweaters and outerwear underlines the contemporary mood. 

Colours range from conker, a masculine red-brown first seen on the FW20 runway, to fresh blue and yellow tones. A selection of updated neutrals, including a rich camel brown and crisp off-white, round out the palette. Worn in combination, the shades infuse each look with an uplifting and dynamic feel. 

The BOSS Spring/Summer 2021 collection is available at BOSS Store Arcade Independence Square.