CIC Besto chicken products at lower prices during festive season

Monday, 23 December 2019 00:00 - - {{hitsCtrl.values.hits}}

CIC Chicken, the product reputed as the highest quality chicken available in the country, offers its recently introduced brand – Besto which is available in all leading supermarkets and groceries, at affordable prices as a result of VAT relief offered by the Government. The advanced technology and international food safety standards have earned customers’ trust for CIC Besto chicken as the safest chicken available in the country.

Now ‘Besto’ stands as a unique brand for chicken and poultry products coming in three convenient packs as Family pack, Pre-cut skinless, and Pre-cut whole chicken. Besto Family Pack is a convenient 400 g or 700 g pack with chicken cubes, ideal for instant cooking. Besto Pre Cut normal and skinless versions come as whole chicken cut in to 12 pieces.

“Today chicken is the cheapest available protein for Sri Lankans and CIC chicken is the least human handled product in the island. Our processing plant is a state-of-the-art automated plant equipped with modern technology. We have automated many areas in chicken processing and use advance technology to retain high quality and safety of chicken meat,” says CIC Poultry Farms Ltd. CEO Ajith Weerasinghe. What is so special with ‘Besto’ chicken is the fact that everything from chicks/chicken feed to broiler chicken is made within the company.

It is worthy to clear the wrong information of the general public that hormones are used in the production of chicken. No producer uses hormones in the production of chicken and it is practically not possible. Further the hormone cost is higher than chicken meat prices. As a result of technological improvements and advancement of science, today broiler chicken grows to 2.2 kg in five-six weeks by consuming 3.5 kg of quality feed.

CIC Feeds Ltd. has its own feed production facility, breeding farms and hatcheries to produce day-old-broiler chicks. The broiler production is done under environmentally controlled houses where light, temperature and air flow are regulated. Therefore, the company has high level of traceability for Besto Chicken. In addition to following all international standards pertaining to food safety, the company has obtained ISO 22000 and HACCP certifications. CIC Poultry Farms Ltd. is a subsidiary of CIC Feeds Ltd. and came into operation as a result of CIC Feeds aiming to become a vertically integrated poultry enterprise.