Chokolaate MDFD 2018 returns in association with LiCC Jeans

Friday, 16 February 2018 00:00 - - {{hitsCtrl.values.hits}}

The much-awaited fashion spectacle for mothers and daughters the Chokolaate Mother Daughter Fashion Designer Contest returns for the ninth consecutive year in association with LiCC Jeans. This year’s gala event will take place on Saturday 26 May at SLECC.

The fashion show this year will in similar fashion to the previous years have designers create outfits in the casual, sports and evening wear segments for a mother and daughter duo. The unique concept of the fashion show was the brainchild of Chokolaate’s Managing Editor Michelle Gunasekara who herself is a mother of three.

The title sponsor for this year’s contest will be the undisputed leader in denim wear LiCC Jeans who will also showcase their brand in a special feature segment. The official agreement signing between Chokolaate and LiCC took place recently.

Applications for the competition are now open and can be downloaded online from www.chokolaate.net/mdfd2018 or can be requested via email on [email protected]. Deadline for application submission is 8 March.

12 finalists will be picked for this year’s competition by a panel of preliminary resource persons from the fashion and apparel industry and the winner will be adjudged at the finale by an eminent panel of judges. The mothers and daughter walking the ramp will be trained and choreographed by Rozanne Diasz while hair and make-up will be handled by Salon Chrissy Rozairo. Moment of the event will be captured by the Official Photographer Praveen Mirando and Official Videographer Radicalz. Revport and Gayani Batz Media Crew will be the Official Online Media partner while Nehemiah Consultants and Pulse will be the Official PR and Lifestyle Partners respectively. Sounds and Lights for the event will be courtesy of Cool Tempo and the Official Florist will be Second Chance Flowers. The Official Radio Partner is Kiss FM.

The Official Indulgence Partner for the event will be Imorich Ice-Cream while the Hospitality Partner for this year’s event is Mount Lavinia Hotel. Special Segment Sponsor Rislet.lk and Gift Sponsor YouTravel are also on board to give the winners some exciting prizes.

For more information please contact Michelle on 0777 224645 and Shamindri on 0775 021166.