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Wednesday, 10 October 2018 00:00 - - {{hitsCtrl.values.hits}}
Dankotuwa Porcelain PLC, renowned for its luxurious and elegant porcelain tableware, recently reintroduced its value-for-money heritage brand Laklain to the local market.
Now available with several new offerings that feature a similar high-quality standard to the more upmarket Dankotuwa Porcelain brand, Laklain is marketed at a more affordable price point with easy customer accessibility.
Laklain products are manufactured at the same ISO-certified facility as Dankotuwa Porcelain under the same factory conditions. Therefore, these products are manufactured using the traditional raw materials which are lead (Pb) and cadmium (Cd) free.
Also, just like most Dankotuwa Porcelain products, Laklain products do not contain bone ash so they are completely animal cruelty free. Depending on the design, Laklain products can also be microwave and dishwasher friendly.
Featuring intricate and colourful floral designs on pristine white ivory porcelain plates, teapots and cups, Laklain›s re-vitalised product portfolio includes ‘Fade Pink,’ ‘Lotata,’ ‘Nausi,’ ‘Pink Rose’ and ‘Tulip Pink,’ each of which comes in a dinner range, consisting of six-piece, 15-piece and 24-piece sets. Additionally, a range of tea sets is also offered in 12 pieces, 17 pieces and 18 pieces for these five variants.
Laklain porcelain products have been re-introduced at a price starting from Rs. 2,800 upwards, with products already available at all Dankotuwa Porcelain showrooms located at Union Place, Kirulapone, Negombo and Dankotuwa. Further, Laklain can also be purchased from an extensive dealer network that encompasses retail outlets island-wide.
«Laklain was the very first brand introduced by Dankotuwa Porcelain in the early 2000s, one which was considered by all as the heritage brand reputed for its elegant designs,” stated Dankotuwa Porcelain PLC Chief Executive Officer Dr. Sajeeva Narangoda.
“Laklain is a very familiar and trusted brand name to many households in Sri Lanka. Therefore, customers will be happy to note that we have re-vitalised Laklain with its most important features, to provide a more accessible, value-for-money offering to suit the modern Sri Lankan market.”
Dankotuwa Porcelain PLC, a subsidiary of Ambeon Holdings PLC, commenced its commercial operations in 1984. From superior glazing technologies, personalised designs and endless options, the company continues to create timeless and modern collection of porcelain-ware that expresses exclusive dining experience for every occasion.
“Since Dankotuwa Porcelain is an international brand that is exported to dozens of markets worldwide and is widely considered as an upmarket brand, with commensurate pricing, we wanted to provide a more affordable option for local consumers. A trusted brand that has been a part of our portfolio for many years, and with significant brand value, Laklain was the perfect choice for re-introduction to the local market. It is also being widely welcomed by our mass-market dealer network. This is also in line with our strategy to continue focusing on innovations and introduce products that are more local market friendly,” stated Ambeon Capital PLC and Ambeon Holdings PLC Group Managing Director and Chief Executive Officer Murali Prakash.
Globally recognised for its luxurious and elegant porcelain tableware – one with remarkable whiteness that radiates a sense of pristine beauty, Dankotuwa Porcelain manufactures superior quality porcelain tableware for reputed international brands such as Portmeirion, Oneida, Macy’s, Country Road, Lenox, John Lewis, Crate & Barrel, Migros, Jashanmal, Ralph Lauren, the Walt Disney Company and Dilmah. As a result, the company has been instrumental in significantly expanding the profile of Sri Lankan porcelain tableware, taking it to new heights worldwide.
Voted one of Sri Lanka’s Super Brands, recipient of the Presidential Export Awards and nominated as Most Outstanding Exporter (NCE) on several occasions, the elegance, sophistication and superiority of Dankotuwa Porcelain has earned the company a reputation for being the best in Asia, Europe and the US.
Within the milieu of growth, the Group continues to progress in the areas of social compliance initiative and monitoring systems, which demonstrates its commitment towards maintaining overall social standards while conducting its business.
