Dialog partners ZEE5 to bring largest bouquet of Indian language content to Lankan audiences

Thursday, 21 February 2019 00:00 - - {{hitsCtrl.values.hits}}

Dialog Axiata PLC, Sri Lanka’s premier connectivity provider, announced a key strategic partnership with ZEE5, the largest digital entertainment platform for Indian language content, to offer its huge content library of over 100,000 hours of premium Indian content to Sri Lankan viewers via Dialog ViU.

Now live in 190+ countries globally, ZEE5 offers the largest width and depth of multi-genre and multi-lingual content across the English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi languages. ZEE5 comes packed with 1,00,000 hours of on demand content, including movies and TV shows, music, and health and lifestyle videos along with a huge lineup of originals, across 12 languages. It also has an extensive Live TV offering with 60+ popular Live TV channels.

The platform offers various unique features like content and display language personalisation across 12 languages, voice search, download to watch offline option, HD Quality video, adaptive bit rate streaming, etc. along with parental control.

Commenting on the partnership, Dialog Axiata PLC Senior General Manager – Global and Content Services Mangala Hettiarachchi said, “We are extremely proud to have partnered with ZEE5 so soon into their international launch. This affiliation strengthens the content portfolio offered by Dialog ViU by opening one of the region’s best content libraries to our customers. Dialog customers can now watch the best content on the best video network in Sri Lanka at any time, from anywhere, on any internet-connected screen without commercials.” Speaking about the association, ZEE5 Global Chief Business Officer Archana Anand said, “We are thrilled to announce our partnership with Dialog Axiata for our launch in Sri Lanka. With over 1,00,000 hours of content across multiple genres and 12 languages, Dialog’s subscribers now have access to the largest library of Indian content that’s available in one single destination. Sri Lanka is rapidly developing into an exciting market for entertainment content, and we look forward to jointly exploring this opportunity with Dialog Axiata.”

Dialog ViU users will be eligible for an exclusive subscription of Rs. 350 per month to access one of the region’s best content libraries. Dialog customers will be able to access ZEE5 Originals like Karenjit Kaur and Zero Kms, along with scintillating Bollywood hits like Veere Di Wedding. They can also access an extensive Tamil content library including top shows like Sembaruthi, Poove Poochoodava and Yaaradi Nee Mohini, ZEE5 Originals including Kallachirippu and America Mapillai as well as recent blockbusters like Mersal.