Double XL relocates at Reid Avenue for lasting plus-size experience

Friday, 14 January 2022 00:00 -     - {{hitsCtrl.values.hits}}

 


Double XL recently relocated its premises to No. 106, Reid Avenue, Thummula Junction, Colombo 4, to give customers an enhanced shopping experience with increased retail space. The new location offers twice as much shopping space and four times as much parking as the previous one, allowing it to showcase a wider range of items to even more visitors.

Established in 2010, Double XL is Sri Lanka’s first plus-size clothing store. 

Double XL Founder and Director Adhisha Dahanayaka, along with Directors Priyan Senerath and Deminthe Dahanayake and the Double XL team, overlook the entire process, from sourcing the fabric up to the final design on the rack. They aim for a clothing range that is aesthetic, comfortable and fashion-forward, while throwing all the outdated rules about what plus-size individuals should and shouldn’t wear, right out the window. There are short dresses, crop-tops, body-con dresses, bold prints, jeans and more, making it easier than ever to fill your wardrobe with quality, chic pieces.

The store design embraces the space’s original details and eccentric layout, proving how much Double XL truly understands its customers’ wants and needs. Armed with the desire to prevent plus-size people from experiencing the fashion frustrations they have long suffered from, the brand fills the gap in the market for the plus-size clothing.

The brand has also debuted its new DXL Teen and DXL Active ranges, after two years of research and development by the team. Designed based on the feedback gathered from plus-sized teenagers and their parents, the new DXL Teen line aims to tastefully meet their preferences, while ensuring the designs remain affordable.

Adhisha further explained: “We’ve noticed teenagers coming to our store and picking out cute and fun outfits, while they would have specific preferences, such as opting for jeans instead of a linen dress. Understanding these preferences, we created the teenage collection to be colourful and fun, while making it affordable.”

Shoppers will find that the two-storey building has been tastefully utilised, with an elegant and cosy interior that fills the added space through artistic ambience. The ground floor holds the lady’s clothing options along with accessories, while the first floor displays menswear, the activewear range and teens clothing.

Additionally, for the first time in Sri Lanka, Double XL has introduced an activewear range for plus-sized individuals under its premium brand DXL Exclusive. The sporting and activewear line consist of tennis skirts, shorts and t-shirts for squash and badminton, gym wear, jackets and more. Produced in limited-run batches and crafted from high-quality innovative textiles, Adhisha draws inspiration from a deeply personal place and real-life human stories to cater to her clients’ needs. Double XL curates capsule collections of minimalist wardrobe essentials crafted from premium fabrics, and their approach ensures that comfort goes beyond the basics. “I want to thank all my loyal customers and team, without whom we wouldn’t have achieved who we are today. Not forgetting my international and local fabric suppliers, despite the pandemic. They always managed to deliver on time,” Adhisha added.

Their latest collections introduce a wide range of colourful attires and fun prints that are quite different from their usual styles. Expanding to cater to everyone, they seek to deliver a versatile range that strives to include something for everyone.

COMMENTS