Empowering women through movement: Aura Active’s athleisure revolution in Sri Lanka

Wednesday, 25 December 2024 00:04 - - {{hitsCtrl.values.hits}}

Sri Lanka’s athleisure scene is undergoing a transformation, thanks to Aura Active, a brand redefining what it means to look good, feel good, and stay active. Designed exclusively for women, Aura Active combines high-quality, stylish, and versatile clothing with a mission to promote inclusivity and encourage women to embrace healthy, active lifestyles.

Founded with a vision to create more than just apparel, Aura Active is about building a community of empowered women. Every piece is meticulously crafted to suit the diverse needs of women—whether it’s hitting the gym, running errands, or relaxing in comfort. Aura Active’s designs embody a modern, minimalist aesthetic, with colours that exude elegance and strength: the soft hues of Blush, the bold depth of Midnight, and the sleek confidence of Onyx.

But Aura Active is more than just fashion. It’s a movement. By championing women’s sports and inclusivity, the brand has become a beacon for celebrating women’s achievements on and off the field. “Our goal is to inspire women to feel confident and capable in every aspect of their lives,” says founder Amani Nawushad.

From its chic designs to its empowering message, Aura Active is setting a new standard in Sri Lankan fashion, proving that strength, style, and sisterhood are the ultimate combination.

Pix by Lasantha Kumara