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Celebrating a journey of 25 years in a constantly evolving industry such as fashion, is no easy task. Yet for Fashion Bug, a brand that has built a strong reputation for high quality fashion accessories and apparel in Sri Lanka, that journey commenced with one just small outlet in 1994.
Today, firmly established as a leader in fashion apparel, Fashion Bug operates 15 branches located throughout the island; the Company sources supplies from over 2,000 suppliers while providing direct employment to over 800 people.
Fashion Bug is credited with the introduction of one price tag method to Sri Lanka; today, the Fashion Bug legacy is one that speaks of strong branding, customer oriented thinking and staying ahead of trends that are customer centric and innovative.
“Celebrating 25 years is a story of much significance for us,” says Fashion Bug CEO Shabier Subian. “It is not only a story of building a strong fashion brand but also one of true Sri Lankan business success and resilience, emerging as a leader in a competitive market.”
The Fashion Bug legacy is also about connecting with the community, he adds; the store has established ‘Sisu Dirimaga’ Foundation which reaches out to students in economically challenged communities through various mechanisms such as providing career guidance and meeting infrastructural needs.
“We have established our CSR endeavours as a way of sharing our resources with our community and our customers. We are hoping to celebrate the 25 year anniversary with a series of such activations while offering special benefits for our customers,” he says.
The Company plans to celebrate 25 years at a national level with several initiatives such as refurbishing hospital wards and railway stations and conducting signature career guidance programs across the island. “For us, the progress we have made during the last 25 years adds special meaning to Fashion Bug as a Sri Lankan brand with tremendous potential and growth,” says Subian. “Looking back at our journey, we are mindful of the fact that the people of Sri Lanka, our customers, have made it possible; we are giving back to the community who have been loyal to our brand and to our store.”
Fashion industry in Sri Lanka has transformed during the last 25 years – today, it is driven by trends and patterns that are instantly reflected on digital media and picked by a dynamic market. “We have evolved as a brand in keeping with changing customer needs – we have grown with our customers. We understand their needs as they change and we have been fulfilling those needs along the way,” he says.
Fashion Bug looks forward to a journey of consolidation and maximising customer satisfaction levels as they enter the next phase of growth, he adds in conclusion.
