Five exciting new categories from Mackly and SEDA

Friday, 15 March 2024 00:16 - - {{hitsCtrl.values.hits}}

Mackly and SEDA Founder Sharmila Srikumar

Mackly, the premier sleep and loungewear brand founded in 2017 caters to both kids and moms, is synonymous with passion, vision, and dedication. It has quickly become a powerhouse in the industry, opening its flagship retail store at the One Galle Face Mall in 2021.

Mackly and SEDA Founder Sharmila Srikumar Sharmila Srikumar is a visionary entrepreneur and devoted mother of three daughters. Mackly originated from Sharmila’s personal quest for the perfect pyjamas for her children. Baby Clan, a sub-brand at Mackly, offers newborn essentials extending up to the age of two. Renowned for its 100% breathable cotton material, Mackly Sleepwear undergoes meticulous testing for safety, comfort, and style. Srikumar emphasises, “We run world-class quality checks on our products related to wear ability factors and root out the presence of harmful chemicals such as phthalates.”

Mackly was initially conceived as a mother-and-child sleepwear brand, but due to overwhelming consumer demand, the brand evolved to include exciting new collections for teens, women, and men.

Today, Mackly and SEDA stand as a testament to Sharmila’s creative focus, entrepreneurial spirit, and unwavering commitment to quality.

Sharmila has expanded her brand portfolio with the introduction of SEDA, targeting both teens and adults. This expansion includes new categories such as SEADA Teens, SEDA Innerwear, and SEDA Black Active.

SEDA’s expansion includes a stylish collection targeting teenagers, featuring trendy graphic t-shirts and versatile unisex sets designed to resonate with the fashion preferences and dynamic lifestyles of young adults. Additionally, SEDA introduces a luxurious wedding collection, epitomising elegance with satin and lace, offering premium options for brides on their special day.

In response to today’s active lifestyles, SEDA unveils SEDA Black Active, showcasing high-performance active wear with sleek designs and advanced fabric technology for optimal comfort and performance during workouts and outdoor activities.

Mackly has introduced Kids Active, an environmentally conscious line of active wear for children, featuring vibrant sports bras, colourful prints, and essential silhouettes tailored for various activities like sports that involve dynamic movements, agility, and physical exertion, requiring specialized clothing that support athletes’ performance and comfort during play such as football, tennis, and basketball. Complementing this, Mackly presents the Leak-Proof Panty for girls, seamlessly blending functionality, comfort, and style to provide a reliable solution for their hygiene requirements.

Mackly has also obtained an exclusive licence for Paw Patrol cartoon character merchandising. The Mackly store at One Galle Face, which also stocks the SEDA range, provides a delightful shopping experience, catering to the entire family.

The Mackly e-commerce platform offers exclusive bundles, limited-edition collections, and early access to the latest designs. Recognised for excellence in India, Mackly.com received the Best Emerging E-commerce Brand award from Myntra.

Sharmila’s creative focus has positioned Mackly and SEDA as leaders in comfort and style, with a notable presence in Colombo and India. “Do what you love, love what you do” is Sharmila’s mantra, and it’s one that has stood her in good stead.