GOYO continues its winning streak at SLIM Digis 2018

Thursday, 4 April 2019 00:11 - - {{hitsCtrl.values.hits}}

Sri Lanka’s trendiest fitness app and wearable GOYO continued its winning streak, clinching the Bronze award for the Best Digital Marketing Campaign at the inaugural SLIM Digis 2018 held recently.

Awarded under Healthcare, Wellness and Hospitals category, GOYO’s impressive entry, the ‘GOYO Towel Guy’ was recognised. Additionally, it is the second consecutive time that this innovative campaign has been honoured.

SLIM Digis 2018 organised by Sri Lanka Institute of Marketing (SLIM), celebrated Sri Lankan’s best digital marketing work, innovation and talent, aligned to the region’s growing influence on the global digital industry.

As the Sri Lankan digital industry continues to add value to many brands, categories were selected to reflect the development and growth of digital marketing in the country. The awards encouraged innovative and contemporary work in line with global standards, inspiring the local digital marketing industry and next generation of practitioners forward.

Taking pride in inspiring Sri Lankans towards realistic fitness goals, this award adds to GOYO’s remarkable list of back-to-back accolades received in the last two years.

These recognitions include being placed 1st Runner up for the Best Digital Enable product and Best Digital Integrated Campaign at the SLT Zero One Awards 2018 under Small budgets category held in December 2018, winning the Silver award for the Best Budget Advertising Campaign at the Effie Awards 2018 under Health & Wellness category in September 2018, receiving the Merit award in the Health & Wellbeing category at the E-swabhimani Awards in November 2017 and also being presented the Local Sports Brand of the Year at the SLT SILK Sports Awards in November 2017.

Recognised as the leading local fitness app for its unique and extensive digital platform, GOYO engaged social media and its distinctive local community of fitness enthusiasts to support the movement towards a healthier nation.

As a homegrown fitness app and wearable brand, GOYO’s advertising has been crafted to amplify the importance of physical fitness and benefits for all to stay fit and active.

The popular app which has adopted a science-based approach aligned to the recommended weekly exercise regime of 150 active minutes (22 minutes a day). This incremental fitness has been recommended by both international and local health bodies including World Health Organization, American Heart Association, Diabetes Association of Sri Lanka, NCD Alliance Sri Lanka which promotes health for a better tomorrow and the Non-Communicable Disease Unit of the Ministry of Health.Today, GOYO proudly leads over 25,000 users, a growing base of fitness enthusiasts since its launch two years ago. Representing wellness and well-being through a holistic ecosystem, GOYO advertising engages users, fitness supporters and several corporate bodies providing attractive and exciting rewards from reputed brands. GOYO has up to date presented over 800 fantastic rewards through partner offers.

“We are honoured to be chosen once again from amongst the existing competitive digital landscape. Our innovative advertising has borne fruit as we strive to assist all in achieving an active lifestyle further inspiring and engaging our audience,” said GOYO Brand Manager Yohan Jayaweera.