Gender-neutral fragrance ‘CK Everyone’ debuts in Sri Lanka

Thursday, 25 February 2021 00:00 - - {{hitsCtrl.values.hits}}

A bold new fragrance for every generation, ‘CK Everyone’ heralds an iconic chapter in the CK One story.

Inspired by the authentic and youthful-minded, who are unconstrained by boundaries, gender norms and definitions, CK Everyone bursts with endless possibility.

Marketer of CK the luxury beauty retail and omni-distributor Luxasia said CK Everyone is a tribute to individuality and the freedom of self-expression. The CK Everyone campaign is fronted by an inspirational collective of multi-hyphenate models, artists, musicians and creatives who illustrate the many sides of themselves and redefine boundaries to proclaim: I am one, I am many. I love everyone of me.

Master perfumer and creator of the iconic CK One fragrance, Alberto Morillas crafted a gender-neutral fragrance exuding clean freshness using 79% of naturally derived ingredients ignoring the traditional signifiers of gender as reflected in the non-conformity of both the scent and campaign.

CK Everyone is available in Sri Lanka from February.

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