Global dry shampoo brand Batiste enters Sri Lanka

Wednesday, 13 September 2017 00:00 - - {{hitsCtrl.values.hits}}

Refresh your hair with a burst of fragrance and maintain a great look anytime, anywhere with Batiste Dry Shampoo. Premier distribution company Natural Wonders Ltd., partners with, Church & Dwight a leader in household goods and personal care products to launch Batiste Dry Shampoo in Sri Lanka. Batiste offers consumers the fastest and easiest way to great looking hair. Batiste is a classic dry shampoo that instantly refreshes your hair between washes, leaving it clean, fresh and full of body and texture.

Natural Wonders Ltd., General Manager Dipankar Banerjee said: “It is a proud moment and a new milestone for Natural Wonders to be able to partner with Church & Dwight a global leader in household goods and personal care products. Batiste Dry Shampoo will be an innovative and novel concept for the Sri Lankan consumers and we are delighted to offer our consumers new experience, and a great convenience in hair care.”

Inspired by London’s fashion style Batiste is set to become the next hairstyling trend. According to market data provider Nielsen, Batiste has been world’s number one dry shampoo brand for over 30 years, offering consumers the fastest and easiest way to great looking hair.

Ashish Seth Sales and Marketing Manager for South East Asia and South Asia for Church & Dwight said, “At the heart of Batiste dry shampoo is an innovative starch based ‘no water needed’ formulation that does not leave any residue. Batiste targets excess oil and grease, helping to eliminate it at the roots, giving dull, lifeless hair a much needed makeover. A quick spray revitalises your hair, giving it texture and volume. This instant remedy saves time spent on hair styling and reduces the use of chemicals on your hair by eliminating additional styling products. The product does not contain any harmful ingredients and not tested on animals.

Batiste dry shampoo comes in four variants that refresh your hair with a burst of fragrance.

Batiste dry shampoo comes in trendy packaging designs that are inspired by global catwalk trends. Original, Tropical, Blush and Cherry are the four variants that will be launched to the Sri Lankan market. Batiste will be made available across all modern trade outlets and selected general trade outlets, fashion and beauty stores.

Church & Dwight Co. Inc., a $3.4 billion company, was founded in 1846 and is headquartered in Ewing, New Jersey, USA. They are one of the fastest growing Consumer Packaged Goods companies. Church & Dwight is a leader in the Household Consumer Products and Personal Care industry, with such brands as Nair, Curash, Pearl Drops, ARM & HAMMER, Trojan, Femfresh, OxiClean, Orajel, Spinbrush, FIRST RESPONSE and more.

Natural Wonders is a professionally managed premier marketing and distribution company in Sri Lanka. Church & Dwight has appointed Natural Wonders as its exclusive importer and distributor for its personal care brands. Natural Wonders imports and distributes globally recognised personal care brands from well-known multinational companies in Sri Lanka. Established in 2011, Natural Wonders has an extensive pan-island distribution network to reach every household in Sri Lanka.

Pix by Ruwan Walpola