Internationally acclaimed brand FootBalance makes great strides in Sri Lankan market

The human foot is a masterpiece that provides stability and poise, whilst enabling movement and balancing the entire body weight. Yet according to latest research findings, more than 75% of the world’s population suffers from some form of foot misalignment, which left unattended, can lead to chronic pain in muscles and joints in the back, hips and knees, hindering overall performance.

Some feet have supinated (high) arches while some have pronated (low) arches (also known as flat feet), both being conditions that cause misalignment and discomfort. Whilst mass produced footwear may seem to ‘fit’ well, what actually happens is that the feet try to adjust themselves to the shoes, compromising comfort, proper alignment and correct weight distribution. 

Helping to overcome this challenge with an innovative but practical solution, the company FootBalance incorporated in Finland in 2003 has been mastering the art and science of customised insoles. Currently present in more than 50 countries in six continents, the brand has now been launched in Sri Lanka, under the authorised distribution of FootBalance Lanka Ltd.  

Driven by the vision of optimising foot health for overall body health and performance, FootBalance offers a range of insoles, carefully crafted and customised for diverse use to improve performance of different people with different lifestyles. 

These include the Medical range that is designed to combat issues such as diabetes and arthritis, where the insoles are made to offload pressure in the heel areas to avoid the forming of calluses. The Game range is aimed at those into sports from hiking to basketball, cricket and rugby providing increased stability and greater shock absorption.  

FootBalance’s Max range is recommended for those seeking customised insoles for general use, office wear and breeze walking, providing greater foot support. The Ladies 3/4 range is perfect for high-heeled shoes and dance wear, while the Children’s range is designed to address common children’s issues, mainly flat feet and knock knees.

Having commenced over just a couple of months ago, FootBalance is proud to have received a positive response from the market, which comprises of prominent sportspeople, coaches, doctors and leading business personalities who have all understood the value of the product and its contribution towards good foot health. The brand has therefore been enjoying a constant growth in sales, in spite of the recent pandemic.

Taking into account that every foot is unique and thus requires to be personalised to suit each person’s requirement to enable maximum results for their foot health, FootBalance offers customised insoles based on the dynamics of your feet. 

While every customer is provided a Personalised Foot Analysis in store, 100% customised insoles are moulded and provided almost immediately as you wait. Customers can insert insoles into any type of footwear and even interchange insoles between shoes if preferred. The main store is located within easy access at Haig Road, Colombo-4. 

The product is made using durable anti-bacterial fabric and patented custom moulded. Balance plated for Dynamic Arch Support, FootBalance insoles are both comfortable, and shock-absorbent and manufactured to international quality standards. The team at FootBalance also provides insight into remedies for common foot injuries through their informative online page   www.footbalance.com/commoninjuries, that is dedicated to educate the general public.

Internationally the brand has gained the market positioning of becoming the preferred choice of international sports stars and high performance athletes, and is also endorsed by medical professionals for many foot ailments such as diabetes and flat foot.

Having a large spread of retail outlets globally that includes leading sporting goods stores,  department stores, shoe shops and medical clinics in six continents, the team in Sri Lanka hopes to make the brand accessible to people in all the key regions of the country in the near future, with the aim of bringing customised insoles within everyone’s reach.