Joey’s Avurudu edition: Celebration of auspicious elegance in pearl and copper

Friday, 4 April 2025 00:13 - - {{hitsCtrl.values.hits}}

Joey, the designers and retailers of “Happinesswear” has launched a special Avurudu clothing edition for the whole family including ladies, gents, and children, themed “A celebration of Auspicious Elegance in Pearl and Copper” for their discerning customers.

“Avurudu is about family, tradition, and fresh beginnings. This collection has been designed to be elegant yet effortless, allowing for a celebration of every moment while ensuring confidence and comfort throughout the holiday season.

As the first rays of the Avurudu sun touch the earth, homes across Sri Lanka come alive with the warmth of tradition, love, and togetherness. When the aroma of sweet kiribath fills the air, hands come together in greeting, and families gather to honour age-old Avurudu rituals such as lighting the hearth at the auspicious hour, sharing the first meal, and stepping into the new year with gratitude and hope,” said Joey Founder Rashmi Wijekoon.

“At Joey, we believe that fashion is more than just clothing – it’s a reflection of moments, emotions, and the stories we carry forward. This new year, our Avurudu Edition is designed to embrace these cherished traditions while celebrating modern elegance. Rooted in the theme of “Pearl and Copper”, the collection symbolises new beginnings, wisdom, and prosperity, just like the dawn of a fresh year,” she added.

Joey’s Avurudu collection is a collection inspired by family and togetherness. The heart of Avurudu lies in family – from dressing up for the first meal together to exchanging blessings and laughter. The collection is crafted to make every moment feel special, whether gathered around the table, visiting loved ones, or stepping out to celebrate the dawn of a new chapter.

Inspired by the timeless elegance of Sri Lankan heritage, Batik Lungi Designs carefully crafted by local artisans featuring custom batik prints that tell a unique story are perfect for both tradition and comfort as they make an elegant yet effortless statement for Avurudu gatherings.

The Joey Avurudu edition includes linen shirt dresses in a pearl and copper theme which have been designed for graceful ease, and blend breathability with sophistication, making them perfect for a day spent with family and friends.

The playful yet elegant printed dresses and tops capture the joy of Avurudu, allowing one to celebrate in comfort and style while the Linen shirts for men are inspired by Sri Lankan craftsmanship. These distinctively cut linen shirts are tailored to exude effortless confidence, whether for family gatherings or Avurudu visits.

Cutlon dresses are ideal for those who love a contemporary touch, and these beautifully structured dresses are perfect for dressing up while staying true to the celebratory spirit. The versatile yet statement-making skirts and tops are designed for those who enjoy mixing tradition with modern style.

As loved ones gather to celebrate Avurudu, Joey will be part of the story – whether through attire, festivities, or the blend of tradition with modernity. At the heart of it all, Avurudu is about togetherness, and every outfit in this collection is designed to honour that spirit.

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