LCY London unveils Flagship Store at Havelock City Mall

Friday, 15 December 2023 00:15 - - {{hitsCtrl.values.hits}}

From left Panduka, Hussain and Omersha

LCY London proudly inaugurated its first flagship store at the Havelock City Mall recently. The parent brand LCY is a generationally owned enterprise with roots tracing back to 1997, well known for its ‘Legacy’ brand garments. They have evolved into one of Sri Lanka’s foremost fashion enterprises and are celebrated for their expertise in premium Polo T-shirt collection.

Today, LCY London stands as a global brand, having made significant strides across the UK and Europe since its 2021 London launch, culminating in the unveiling of its flagship store in Sri Lanka. The store, situated on Level 01, Shop No 14 of the Havelock City Mall, presents a thoughtfully curated and exclusive selection of men’s and women’s premium apparel. From its origins as a polo-centric brand, LCY London has seamlessly integrated the pioneering spirit of British fashion with Sri Lanka’s rich craftsmanship and heritage, transforming it into a global fashion entity.

LCY London, transcending its roots, aspires to be a truly global brand, incorporating Sri Lanka’s meticulous craftsmanship into a diverse range of garments. Emphasising timeless design, versatility, authenticity, exuberance, and superior quality, LCY London offers a limited collection that transforms clothing into works of art.

At the helm of LCY London’s design vision is Creative Director Panduka Ekanayake, whose multi-disciplinary skill set infuses LCY London with an unparalleled creative edge. Director Omersha Zahirsha ensures ambitious creative visions that become tangible realities, while the backbone of the parent brand Director Hussain Jiffry’s expertise lies in procuring fabrics that meet the brand’s uncompromising standards.

Panduka Ekanayake said, “We derive inspiration from adventure, architecture, history, and travel for our designs, initiating the creative process in London. Each collection is genuinely unique, with only a limited number of pieces to ensure exclusivity. We take pride in adopting international standards and reinterpreting them to align with our unique style and personality. We are constantly exploring new frontiers, experimenting with various materials, yarns, and thread varieties to create not just garments but expressions of individuality.”

Designed to showcase the brand’s vision of aesthetics and British contemporary interior, the store features artisanal furnishings, bespoke clothing display areas, and a collection of neutral styles that complete the space’s rich layering. LCY London’s elegant yet minimalistic casual ready-to-wear men’s and women’s collections are presented in spaces designed to highlight each item’s meticulous design.

LCY London’s commitment to quality is evident in its sourcing of fabrics from globally renowned suppliers, akin to those serving fashion giants like Dior and Ralph Lauren. Each product is a wearable work of art, intricately crafted to provide unparalleled comfort and style.

The products transcend conventional fashion; they embrace a global story—designed in England and meticulously created in Sri Lanka. Unlike brands that outsource production, every LCY London garment comes to life in the brand’s manufacturing facilities, adhering to rigorous quality standards.