M Entertainments signs exclusive deal with Virgin Music Group

Friday, 7 June 2024 00:00 - - {{hitsCtrl.values.hits}}

At the signing ofpartnership between M Entertainments, Virgin Music Group and Universal Music in Mumbai, from left: Capital Maharaja Group Group Director Chevaan Daniel, M Entertainments Sri Lanka CEO Fredrick Dissanayake, Virgin Music Group Country Manager India Amit Sharma, and Lavanya Dass of Virgin Music Group

In a breakthrough deal that will allow Sri Lankan singing talent to make it big internationally, M Entertainments, Sri Lanka’s largest record label, signed an exclusive partnership with global giants Virgin Music Group and Universal Music.

VMG is the world’s leading partner to independent music companies and artistes with global infrastructure and local expertise in every major music market around the world.

The partnership agreement was signed at VMG in Mumbai on 30 May by Virgin Music Group Country Manager India Amit Sharma, and M Entertainments Sri Lanka CEO Fredrick Dissanayake.

Capital Maharaja Group Group Director Chevaan Daniel and Lavanya Dass of Virgin Music Group were also present at the signing.

Sri Lankan talent with international potential under the M Entertainments label will now be offered compelling, efficient, and highly flexible global solutions with the most advanced marketing technology available.