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From left: Nations Trust Bank Chief Marketing Officer Sanjaya Senarath and Colombo Fashion Week Founder and Managing Director Ajai Vir Singh
In celebration of Sri Lanka’s vibrant fashion industry, Nations Trust Bank American Express has tied up with Colombo Fashion Week as the official ‘Fashion Card’ of Swim Week Colombo 2021 for the fifth consecutive year.
Taking on a novel approach to luxury resortwear and swimwear, this year’s Swim Week collection titled ‘Environment is Luxury’ will bring to light the importance of sustainable and circular fashion while highlighting the festive season of December and destination weddings. The runway show featuring the topmost, as well as upcoming local designers, will be presented at the luxurious Shangri-La Hotel, Colombo on 12 November and at Sri Lanka’s latest multi-services hub, Port City Colombo, on 13 November.
Commenting on the bank’s longstanding partnership with Swim Week Colombo was Nations Trust Bank Chief Executive Officer and Director Priyantha Talwatte. “The Swim Week Colombo is a coveted event that is in line with the extraordinary and luxury lifestyle that we offer to our American Express cardmembers. While we are thrilled to be supporting Swim Week Colombo for the 5th consecutive year, we are also excited to offer our loyal cardmembers an exclusive and sensational experience following several lockdowns. We hope that this partnership will provide a much-needed boost for the fashion and retail industry, and in turn, help the country’s economic and community recovery.”
As a responsible citizen, Nations Trust Bank has been uplifting the pandemic inflicted SME industry through various programs and solutions. The bank’s tie up with Swim Week Colombo will play an important role in reinvigorating the local fashion community and allow small businesses and upcoming designers to take the next leap forward.
“Swim Week Luxury Resortwear edition takes place after a gap of two years and we are delighted that Nations Trust Bank’s American Express continues the journey in expanding the Swimweek/Resortwear season to support the design industry in the new normal. Like minded partners are an asset on a journey like this,” said Singh.
Some of the key Sri Lankan designers that will showcase their collection at the luxury resort-wear edition will include Charini Suriyage, Darshi Keertisena, Indi Yapa Abeywardena, Aslam Hussain, Fouzul Hameed and Dinushi.
Due to the current restrictions in the country, Swim Week Colombo will be held as a hybrid event with the shows being telecasted live and a limited number of guests attending. Additionally, this year’s Swim Week will host the sixth edition of the ‘Responsible Fashion Summit’, presented by the Joint Apparel Associations Forum, Sri Lanka to bring together international and local apparel leaders and experts for a thought leadership forum.
