NTB and American Express launch “Experience Sri Lanka” destination campaign

Wednesday, 6 March 2024 00:00 - - {{hitsCtrl.values.hits}}

Representatives from Nations Trust Bank and American Express

American Express Card Members from around the world can experience Sri Lanka as a travel destination in 2024, with the “Experience Sri Lanka” campaign launched by Nations Trust Bank in partnership with American Express.

Offering a wide range of promotions, savings, benefits and privileges, the destination-specific campaign aims to showcase the scenic views and experiences that the island has to offer. American Express Card Members holidaying in Sri Lanka can enjoy savings of up to 20% at shopping outlets, stays at hotels, and fabulous offers at popular restaurants.

Speaking on this, Nations Trust Bank Senior Vice President – Cards and Consumer Assets Niluka Gunatilake said, “As a tourism hotspot, Sri Lanka has a plethora of attractions and experiences to offer, be it from beach getaways to the naturally curated hill country, those touring Sri Lanka can enjoy a vast range of experiences within a short travel period across the country. Sri Lanka is never short of a breath-taking experience; trekking trails such as the Pekoe trail have gained quick popularity amongst our global audiences and is gaining traction. American Express Card Members are recognised globally for their travel and entertainment profile. As such, we aim to contribute towards the revival of our nation’s tourism industry with the ‘Experience Sri Lanka’ campaign.

“Towards this objective, Nations Trust Bank has actively engaged with our extensive merchant partners across the island, also focusing on the tourist hotspots to bring about offers, benefits and experiences to global American Express Travellers. On the other end, leveraging our long-standing partnership with American Express gives us access to global travellers and opens up new channels of communication to reach out to Card Members overseas. We take pride in providing the ‘Experience Sri Lanka’ campaign to showcase what our wonderful country has to offer its visitors and we believe this will benefit our merchant partners, the entire travel ecosystem and economic boost towards sustainable growth.”

American Express Global Network Services – Asia and South Pacific Growth Markets Vice President and General Manager Divya Jain added, “American Express Card Members are discerning global travellers seeking new and varied experiences. In partnership with Nations Trust Bank, we are excited to curate the Experience Sri Lanka campaign, helping us provide exciting and enriching experiences to our Card Members travelling to the country and making their travel more fulfilling.”