Pepsi welcomes summer with new campaign to reiterate swag philosophy

Friday, 25 March 2022 00:00 - - {{hitsCtrl.values.hits}}

One Word. Four Letters. A million believers – SWAG. This summer, Pepsi is all set to inspire the youth of Sri Lanka with its new campaign that reiterates its SWAG philosophy. The youth has never been more confident. How they do anything, is how they do everything. And right now, they’re doing everything with swag. It is this spirit of the new generation that Pepsi celebrates in its ‘#Pepsi Ekka Swag’ campaign this summer.

PepsiCo Senior Marketing Director, Flavours, Sri Lanka Region Naseeb Puri said: “Pepsi, as a brand which has always resonated with the voice of today’s generation. This summer Pepsi is acknowledging and celebrating a word that defines today’s millennials – SWAG. ‘#Pepsi Ekka Swag’ is all about living in the moment, seizing new, interesting opportunities, and doing it all with swag. We are confident that the campaign will be loved by the youth of Sri Lanka for its progressive approach to truly reflect the self-belief of today’s generation.”

The new Pepsi TVC will be amplified via robust 360-degree campaign spanning TV, digital, outdoor, and social media. Pepsi is available in single serve and multi serve packs across all modern and traditional retail outlets in Sri Lanka, as well as on leading e-commerce platforms.