Pure Gold by Tiesh unveils exquisite filigree collection

Thursday, 8 June 2023 00:00 - - {{hitsCtrl.values.hits}}

Yehali Tashiya Kalidasa is the new Tiesh brand ambassador

Tiesh, a distinguished jewellery brand recognised for its exceptional craftsmanship and timeless designs, is proud to announce the launch of its latest filigree collection under its subsidiary, Pure Gold by Tiesh.

Imported from the best jewellery houses in Europe, Italy, Turkey, and Dubai, this collection features a stunning array of Italian 18-karat jewellery and 22-carat gold pieces adorned with pearls.

The newly unveiled filigree collection showcases a range of breathtaking earrings, necklaces, bracelets, and rings that exude elegance, dynamism, and vitality. With pieces available in tri-colours, rose gold, white gold, and yellow gold, Pure Gold by Tiesh has curated this collection with careful attention to detail, catering specifically to the wedding season.

In a momentous announcement, Pure Gold by Tiesh has also revealed renowned Sri Lankan actress Yehali Tashiya Kalidasa as its brand ambassador. She is a multi-faceted young personality who has made her international debut in Pakistani cinema, and perfectly embodies the essence of the Pure Gold by Tiesh brand.

Director Thiyasha expressed the brand’s dedication to excellence, stating, “Our jewellery stands out compared to other bridal jewellers. We are deeply invested in every aspect, from design to quality and craftsmanship. Our customers have repeatedly expressed their satisfaction, stating that our collections surpass those of many leading jewellery houses.”

What sets the filigree collection by Pure Gold by Tiesh apart is its versatility, allowing each piece to be worn in multiple ways. With a commitment to inclusivity, Tiesh prides itself on catering to diverse cultures and ethnicities, offering something for everyone, from beautiful Hindu brides to Muslim brides and traditional Kandyan brides.

Director Ayesh De Fonseka elaborated on the collection’s uniqueness, saying, “Each piece is distinct and one-of-a-kind. What’s truly captivating about this collection is its transformative aspect. We are reintroducing our special ring that transforms into a bangle, a design we first introduced in Sri Lanka in 2015.”

The dazzling filigree collection showcases the sheer intricacy and timeless allure of filigree work through an exquisite range. The inclusion of transformative jewellery adds an innovative touch to the collection, setting it apart from Tiesh’s other offerings. Every piece of jewellery from Tiesh is a fusion of traditional and trendsetting elements, allowing customers to express their individual preferences. This exclusivity distinguishes the brand from its competitors, while the meticulous attention to detail adds a touch of modern luxury to each creation.

“We wanted a collection that could complement any look: beautifully paired with your favourite watch, worn as a classic stack of bangles, or simply worn alone for a more subtle appearance,” Thiyasha further added.

The campaign surrounding the filigree collection not only celebrates the grandeur and glamour of modern Sri Lankan women but also pays tribute to the rich culture and bridal market. Tiesh continues to be at the forefront of the jewellery industry, offering exquisite designs that capture the hearts and desires of jewellery enthusiasts worldwide.