Silk Route Ventures forays into retail; opens first store at Havelock City Mall

Tuesday, 28 November 2023 00:01 - - {{hitsCtrl.values.hits}}

Silk Route Ventures, one of the leading providers in organic food and beverage and nutraceuticals in Sri Lanka, recently entered the retail space with the opening of its first-ever store under one of its health and wellness brands, Ancient Nutra at the Basement of the newly inaugurated Havelock City Mall.

The move was part of its domestic expansion strategy making its products more accessible to local consumers.

Ancient Nutra offers a wide range of nutraceuticals; herbal and herbal extracts supplements, natural food and beverage, and natural cosmetics. The demand for these products is experiencing a surge as many choose to adopt a healthier and more responsible lifestyle.

The products are sourced from soil untreated with chemicals from small scale growers, organically grown and processed in Sri Lanka using some of the most modern techniques, with the aim of reviving ancient remedies and medicines. The products are certified by USDA Organic, EU Organic, and processed in a GMP, HACCP, ISO 22000, FSSC 22000 and Ayurveda Department certified factory.

With the recent entry into retail, consumers can now visit the store to experience the diverse range of products Ancient Nutra has to offer in addition to its strong online presence. The company’s supply chain network and capabilities are designed and positioned to also reach key international markets across the world, and have seen tremendous growth in its exports in the recent months.

Further, consumers will also now be able to buy a range of plant-based products including mayonnaise, cheese spread, cashew cheese, nuggets, burger patties, mince mix, and coconut jam, produced and marketed under its Plant Based Studios brand at the Cargills Food Hall in the basement of Havelock City Mall.

Silk Route Ventures continues its stride in providing quality produce and contributing to both the economy and the livelihoods of local farmer communities including facilitating scientific training and know-how to adhere to fairtrade policies.