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Monday Nov 25, 2024
Wednesday, 17 October 2018 00:00 - - {{hitsCtrl.values.hits}}
From left: Sony International (Singapore) Sri Lanka Representative office Head of Marketing Dilshan Gammanpila, Singer Sri Lanka Brand Manager Tharaka Warnakulasuriya, Chief Operating Officer Mahesh Wijewardene, Director Marketing Kumar Samarasinghe, Sony International (Singapore) Sri Lanka Representative office Branch Head Justin Wong, Chairman of Singer and Hayleys Group Mohan Pandithage, Singer Sri Lanka Group Chief Executive Officer Asoka Peiris, Head of Marketing Sony South East Asia Jeremy Heng, Sony South East Asia Brand Manager Home Entertainment and Sound Marketing Department Business Development Division Regional Market Development Centre Felix Foo and Sony South East Asia Sales Division Lukas Effendi and Singer Sri Lanka Marketing Manager Piyum Jayathilake
Singer (Sri Lanka) PLC, the country’s premier consumer durables retailer, together with Sony International, launched OLED and 4K HDR Television Series along with the MASTER series: A9F and Z9F Television series at an exclusive event held at the Shangri-La Hotel, Colombo recently.
The event was attended by Singer and Hayleys Group Chairman Mohan Pandithage, Singer Group CEO Asoka Pieris, COO Mahesh Wijewardene, Marketing Director Kumar Samarasinghe, Marketing Manager Piyum Jayathilake, Singer (Sri Lanka) PLC Brand Manager Tharaka Warnakulasuriya, with Sony South East Asia Head of Marketing Jeremy Heng, Sony International (Singapore) Ltd. Sri Lanka Representative Office Branch Head Justin Wong and Sony International (Singapore) Ltd. Sri Lanka Representative Office Head of Marketing Dilshan Gammampila.
The new television series is designed to deliver enhanced contrast, colour and clarity. The A8F and X9000F series are the newest options to enjoy refined 4K HDR picture quality thanks to Sony’s proprietary innovations. Building on the 4K HDR OLED TV technology that Sony introduced in 2017 under the BRAVIA range innovations, Sony expands the BRAVIA OLED line-up to deliver cutting-edge premium OLED TVs to a wider audience. The new A8F series inherits Sony’s unique 4K HDR picture processor-X1 Extreme, and the Acoustic Surface technology to give not only high visual quality but awe-inspiring sound.
Expressing his views, Singer Sri Lanka PLC Group CEO Asoka Pieris stated, “We at Singer are delighted to present the best in products, service and experience to our customers. These state-of-the-art Sony Televisions will bring the most innovative technological features to Sri Lankan homes and enrich their lifestyles.”
As an OLED TV, the A8F series produces an incredibly detailed picture with deep blacks, rich and realistic colours and an exceptionally wide viewing angle. Sony’s more than half a century worth of picture processing expertise lends to precise control of the 8 million OLED pixels for a stunning realisation of an unparalleled 4K HDR picture, while Acoustic Surface technology allows the sound to come from the screen, creating an entertainment experience with a beautiful picture.
Sony International (Singapore) Ltd. Sri Lanka Representative Office Branch Head Justin Wong said, “Sony is privileged to introduce to Sri Lanka a gamut of world class innovations which would provide an enhanced user experience. As an international brand we focus on delivering best in class solutions that help our customers to own and relish high quality products.”
In parallel, Sony has expanded the TV line-up to meet the increasing customer demands for a wider variety of large screen premium 4K HDR televisions. The new X9000F series, equipped with the X1 Extreme processor, will be available in 85’’, 75’’, 65’’, 55’’ and 49’’ class.
Both the A8F and the X9000F series will support Dolby Vision, the HDR format from Dolby Laboratories. It creates an even more immersive, engaging cinematic experience with striking highlights, deeper darks and vibrant colours.
In addition they launched the new A9F and Z9F series arrived as the MASTER Series – a name Sony reserves exclusively for its highest picture quality TV models. Having developed and followed a very strict set of product evaluation criteria by its most experienced picture quality engineers, Sony is confident the flagship MASTER Series delivers the highest quality picture possible in a home setting. From 4K film, video and still cameras, to game consoles, mobile phones and televisions like the MASTER Series, Sony is the only consumer electronics manufacturer capable of providing 4K solutions to consumers “from the lens to the living room.”
Both the A9F and Z9F MASTER Series models come equipped with a newly developed, next-generation Picture Processor X1 Ultimate. The X1 Ultimate Picture Processor can intelligently detect and analyse each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail. Using Android TV Hands-free Voice Search function on both the Android 8.0 Oreo-equipped A9F and Z9F will be even easier to browse through channels and functions. Both models have built-in microphones that allow you to simply speak to the TV to find what you quickly want, or ask it to play TV shows, movies, and more. With Android TV Hands-free Voice Search, there’s no more complicated navigation or tiresome typing necessary.
Pix by Daminda Harsha Perera
