Soul Energise signs national distribution agreement

Friday, 15 December 2023 00:05 - - {{hitsCtrl.values.hits}}

Soul Coffee Group Founder and CEO Rinosh Nasar and Grape Expectations Director and Head of Retail Johanne De Zilwa

Soul Coffee Group and Grape Expectations have announced the signing of a national distribution agreement for the newly launched Soul Energise Drinks.

The agreement will enable Soul Energise to be available across all major sales channels, including supermarkets, hotels, bars, and restaurants across Sri Lanka.

Soul Energise, a recently launched innovative beverage, is a tropical adventure drink crafted with natural caffeine from raw coffee beans and infused with tropical fruit flavours of Sri Lanka. Soul Energise is a refreshing drink enriched with antioxidants, providing a natural caffeine boost and hydration. It is available in three tropical flavours: Original, Lemon Lime and Wild Orange. The beverage is packed with 15 essential vitamins, minerals and electrolytes, with reduced sugar and lower calories, creating a refreshing drink that energises before or after physical activity.

“Grape Expectations is a trusted and experienced distributor in the beverage industry. With their extensive network and expertise, we are confident that we will reach our target audience and grow our brand presence in Sri Lanka,” said Soul Coffee Group Founder and CEO Rinosh Nasar.

In 2014, Soul Coffee Group began its journey to be an ethical coffee brand with a simple goal: to provide everyone with access to great-tasting coffee, sustainably grown by smallholder farmers in Sri Lanka. The Group has now diversified into the ready-to-drink (RTD) beverages segment with cold brews and caffeinated drinks and into value-added coffees with instant coffees and premixes. Soul Coffee Group has a significant presence in private label manufacturing and is now one of the leading premium coffee brands in the country. Its coffee is sourced from over 1,000 farming families, and its products are available in over 500 locations island-wide and three countries internationally.

“Grape Expectations is always looking for innovative and quality products for our customers. We are excited to introduce Soul Energise drinks to the Sri Lankan market, as we believe it will appeal to the health-conscious and adventurous consumers who are looking for something new and different in the caffeinated drinks segment,” said Grape Expectations Director and Head of Retail Johanne De Zilwa.

Grape Expectations (a member of the Favourite Group) has been in the import and distribution business for over a decade. It has developed an island-wide reach, having forged strong relationships with stockists across the modern trade, HORECA (Hospitality Industry) and general trade sectors. The Grape Expectations mantra of being tenacious in approach and agile in delivery has enabled it to build a strong portfolio of successful brands at home and overseas.

“We are proud to be the national distributor of Soul Energise Drinks in Sri Lanka. We have been impressed by the quality and taste of their flavoured caffeinated drinks, as well as their vision and values. We look forward to working with them to deliver exceptional customer experiences and satisfaction,” said Favourite International Head of Food and Beverages and Director Rajan Dushyantha.

Soul Energise Drinks will be available in 250 ml cans at leading supermarkets, retail stores, bars and restaurants across Sri Lanka.