Sunday Nov 24, 2024
Sunday Nov 24, 2024
Monday, 24 February 2020 00:00 - - {{hitsCtrl.values.hits}}
SriLankan Airlines, the national carrier of Sri Lanka and a member of the prestigious oneworld alliance, set a record of five million views within 19 hours on social media platforms in the wake of its launch of the brand video ‘Serendipity Next Door’ appealing to its largest foreign market, India.
This is the first time in the history of Sri Lanka that a Sri Lankan brand video has reached five million views. It also set a record of being the fastest video to reach one million views in Sri Lanka in less than 12 hours. 
‘Serendipity Right Next Door’ unveils the timeless beauty of Sri Lanka through the narration of two of the most beloved of Sri Lankan celebrities – Jacqueline Fernandez of Bollywood fame and cricketing legend Kumar Sangakkara. Whilst Fernandez reveals the island’s delights one by one, Sangakkara takes the viewer through the national carrier’s onboard experience, which symbolises all of Sri Lanka’s beauty, culture, flavours and spirit.
SriLankan Airlines Chairman Ashok Pathirage said, “We are extremely impressed by the response that we have received for our latest marketing communication endeavour, appealing to our Indian market. As the national carrier, our legacy is closely knit with portraying the best version of Sri Lanka to the world. This we do without having the need to exaggerate, simply because the country truly is a paradise, and exploring it is a memorable experience to any traveller. India has always been a focus market in our network and I am certain that this will inspire more travellers to follow the trails of their favourite celebrities to explore Sri Lanka like never before.” 
The story is woven around fascinating aspects of island life which have become vital features of the national carrier’s award-winning service. The visual poem celebrates the cultural vibrance, unity among communities and the spirit of adventure at the heart of country’s spectacular natural beauty.
The film is an invitation to discover and rediscover Sri Lanka, look beyond the picture-postcard scenery of aquamarine beaches and witness the marine marvels of the seas, or hop on a hot air balloon to be amazed by the remnants of the ancient kingdoms still standing the test of time. Topping it all up is the SriLankan Airlines experience, where the inherent warmth, care and true Sri Lankan smile have become trademarks of the airline over the decades.
One of the largest international carriers currently operating out of India, SriLankan Airlines covers 11 major cities: Chennai, Tiruchirappalli, Trivandrum, Cochin, Madurai, Kolkata, New Delhi, Mumbai, Hyderabad, Bangalore and Coimbatore, with over 120 flights a week. The airline looks forward to further consolidating its presence in the region through timely service, frequent enhancements and additions of new cities in the future.
