TYNH redefines streetwear culture

Wednesday, 13 November 2024 00:04 - - {{hitsCtrl.values.hits}}

TYNH Founder

Nethum Herath

In a bold move that’s reshaping Sri Lanka’s streetwear landscape, TYNH has launched its highly anticipated “Chapter II: Abstract” streetwear as a canvas and a collector, with proof that it’s more than fabrics and graphics, it’s an art form and a medium for cultural storytelling.

Streetwear culture, typically emerging from the fusion of urban fashion, art, and self-expression, finds a unique voice in TYNH’s latest drop. By restricting its releases to a mere two drops per year, the brand is carving out a niche in an emerging market cluttered with competitors, while fabric selection to final stitch all taking place in Sri Lanka.

“We’re not simply creating clothes; we’re creating collectible art pieces,” explains TYNH Founder Nethum Herath, a 22-year-old dynamic young Sri Lankan.

“Each piece of cloth tells a unique story, from our “White Snake Legend” inspired by a Chinese folklore centered around a romance story to “Oppressive”, which draws inspiration from Greek mythology. “Each garment is embraced by this artistic approach transforming it into a limited-edition collector item with no restocks after,” Nethum further explained.

With no restocks available, every garment is crafted with the understanding that it is not just an item of clothing but a unique work of art that holds much value. Everything we design is made with no restocks — we only design so that each garment is not just an item of clothing, but a truly spectacular piece of art. Less than mere apparel, this approach helps to create a sense of urgency in the customer as well as a deep personal connection between the wearer and the piece.

TYNH’s commitment to exclusivity goes beyond just limited quantities. The brand is revolutionising casual street culture by blending oversized fashion aesthetics and drawing from a conflation of contemporary street style with artistic narrative. Each piece in the collection represents a careful balance between wearable art and everyday fashion, making TYNH unique in the streetwear landscape.

Making premium street wear accessible, TYNH offers flexible payment options including traditional cash on delivery (COD), debit cards, and the recently introduced KOKO Payment system, making premium streetwear more accessible while maintaining its exclusive nature.

What truly sets TYNH apart is its dedication to local craftsmanship and sustainable practices. Unlike mass-produced streetwear brands, TYNH’s 100% Sri Lankan manufacturing process ensures high-quality, ethically manufactured cloths while supporting local artisans and industries. Not only does it guarantee the highest quality control, but this commitment to local production helps Sri Lanka’s fashion industry.