Unilever’s flagship skin care brand announces name change to ‘Glow & Lovely’

Thursday, 16 July 2020 00:57 - - {{hitsCtrl.values.hits}}

Unilever Sri Lanka Limited has announced the next step in the evolution of its skin care portfolio to a more inclusive vision of Positive Beauty, and introduces Glow & Lovely, the new name for the Fair & Lovely brand. Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.

The brand is committed to celebrating all skin tones and its vision is to adopt a holistic approach to beauty that cares for people that must be inclusive and diverse – for everyone, everywhere. In 2019, the brand’s communication moved away from the benefits of fairness, whitening and skin lightening, towards glow, even tone, skin clarity and radiance, which are holistic measures of healthy skin.

As a result, since 2019, Unilever Sri Lanka Limited has also removed the cameo with two faces showing shade transformation, as well as the shade guides from its packaging in its wider portfolio. In line with this, the company will continue to evolve its advertising, to feature women of different skin tones, representative of the variety of beauty across Sri Lanka.

In addition to the changes to Fair & Lovely, the rest of Unilever Sri Lanka’s skincare portfolio will also reflect the new vision of positive beauty in the upcoming months.

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