Unveiling Swarovski’s Crystal Forest Store at Colombo City Centre

• The first partnership milestone with Softlogic

 Swarovski officially opens its doors in Sri Lanka bringing its heritage and craftsmanship in crystal to Colombo City Centre at No. 137, Sir James Peiris Mawatha, Colombo 2. The brand brings its dazzling collection that delivers extraordinary everyday style to women around the world. 

Swarovski stores worldwide create the ultimate experience for its consumers. Swarovski invites customers to immerse themselves in a premium universe of crystal jewellery, fashion accessories, watches and home décor. The Crystal Forest store concept is a modern expression of the company’s identity and values, with a strong evocation of Swarovski’s iconic facets and plays with light. Subtly glamorous, infinitely enchanting and dripping with femininity, the store is a showcase located at the ground floor of The Colombo City Centre showcases infinite possibilities of crystal and illustrates the company’s deep affinity with nature.

“The opening of the Swarovski store at the Colombo City Centre marks the first brilliant milestone with Softlogic Brands Ltd., Swarovski authorised business partner in Sri Lanka. We are truly delighted to bring sparkles for the first time here in Colombo City Centre, Sri Lanka’s first international shopping mall and offer a one-of-its-kind retail journey in the ‘Crystal Forest’ store concept. Among the 3,000 stores worldwide, the signature architecture designed by famous designer Tokujin Yoshioka creates the ultimate shopping experience for our customers. 

The space is breathtakingly brilliant, and the perfect place to showcase Swarovski’s dazzling collections. The country of Sri Lanka is seeing an upturn in the retail sector with strong development of quality space and a surge of demand among the people. I am confident that the first partnership with Softlogic will bring tremendous success to the business,” says Aymeric Lacroix, Managing Director, Swarovski Consumer Goods Business, Southeast Asia and India.

“Swarovski fashion jewellery collection will cater to the high demand for exquisite jewellery among upwardly mobile Sri Lankan women,” says Softlogic Holdings PLC Chairman/CEO Ashok Pathirage. “Swarovski is known for its crystal jewellery with incredible craftsmanship across the world and we are very pleased to partner together with this great brand to open our first store. Being the foremost fashion and lifestyle retailer in the country, carrying a host of international brand labels across fashion apparel to handbags, footwear and accessories, with Swarovski joining our portfolio of brands we further cement our position as the market leader in fashion and retailer of choice for the discerning consumers across fashion and affordable luxury categories. 

The new store at Colombo City Centre will bring Swarovski’s newest offering for Fall, the game-changing Swarovski Remix Collection. This collection rewrites the rules of jewellery and was awarded the Collection of the Year 2017 winner by Professional Jeweler. The innovative magnetic feature on the shimmering strands allows for customisation so women can create seemingly endless combinations of bracelets, necklaces and strandages to match their mood, outfit, occasion – in an instant. In 2018, the Collection welcomes a sparkling new addition – Swarovski Remix Charms – offering customers infinite possibilities to personalise their fashion accessories.

Swarovski believes in empowering women. Making them feel beautiful and as brilliant as the sparkling crystal collections it creates each season. For over 120 years the brand continues to push the boundaries of design and craftsmanship. The brand promises to make every day extraordinary for women around the world