Uswatte relaunches Chirpy Chips

Friday, 23 August 2024 00:00 - - {{hitsCtrl.values.hits}}

From left: Uswatte Confectionery Works Managing Director Shanura Perera, Chairman Quintus Perera, and Uswatte Golden Biscuits Managing Director Shankar Perera

Uswatte Confectionery Works Ltd., has announced the revival of beloved potato chip brand, Chirpy Chips.

The fun-filled snack is meticulously manufactured using pure potato, and promises 100% food value in every bite. Chirpy Chips was first introduced into the market in 1994, but was discontinued due to Government policies at the time that placed restrictions on the import of high-quality potatoes to the country.

Chirpy Chips is a very affordable and very convenient snack option that is crafted to not only satisfy hunger, but immerse consumers in the flavour of natural ingredients from the very first bite. The chips are available in three flavours – Cheese and Onion, Salted, and Hot N Spicy – and come in multiple sizes including 16g at Rs. 70, 24g at Rs. 100, 50g at Rs. 200, and 73g at Rs. 300. Additionally, they are also the only brand of potato chips that will be available at local grocery stores and leading supermarkets.

The strategist and driving force behind the revival of the Chirpy Chips brand is Uswatte Confectionery Works Ltd., Managing Director Shanura Perera. His vision is set to revolutionise the local snack food market by capturing the hearts of snack food enthusiasts and making Chirpy Chips the number one snack food choice in the country.

Uswatte Confectionery Works Ltd., Chairman Quintus Perera said: “Potato chips are king among all categories of snack food around the world, and we are more than happy to be able to bring this beloved brand of potato chips back to Sri Lanka. The reintroduction of the Chirpy Chip brand provides us with an opportunity to create a premium potato chip brand that meets international standards.”

Uswatte is one of oldest confectionery manufacturer with over 68 years of offering high-quality confectionery delicacies and snack food.