Velvet launches latest consumer promotion

Wednesday, 1 November 2017 00:00 - - {{hitsCtrl.values.hits}}

Velvet, an established local skincare brand with an exciting portfolio of soap, hand wash, body wash and body lotion launched a captivating promotion seeking to redefine beauty ensuring consumers have soft skin and chances to win attractive prizes including a brand new car as the grand prize.

As part of Hemas Manufacturing’s impressive portfolio, Velvet through its exciting new ‘Velvet Susidinu Lovai – Thagi Mavai’, offers consumers, a win-win proposition, rewarding fans with glowing skin and daily wins of cash prizes culminating in the grand finale prize of a Perodua Axia car at the end of the promotion.

During the period October 2017 to January 2018, consumers who purchase their favourite Velvet soap fragrance double packs; Rose & Pomegranate with Purple Lotus, Rose & Pomegranate with Honey and Yoghurt or Milk & Almond will receive a promo scratch card placed in between the pack.

Participating and winning has been made extremely simple. Consumers are requested to scratch the card included in the pack and SMS the alphanumeric six digit secret code to 8866. Consumers are requested to hold onto their scratch cards in order to claim their prizes.

A winner will be chosen daily for ninety days providing an opportunity for ninety winners to win cash prizes of Rs. 10,000 each. During the promotion period names of all winners will be published weekly. At the end of the competition, all winners of the daily cash prizes too stand a chance to enter the raffle for the Grand Finale, the new stylish Perodua Axia car.

Velvet is a superior skincare brand with Hydrosoft Technology, creating a protective barrier that locks in the moisture to give supple velvety skin. Velvet’s fragrances have been perfected for all Sri Lankan skin types ensuring skin remains moisturized with a softer feel.

“As a local brand with a proud heritage of understanding our consumer psyche, we at Velvet are always looking for refreshing new ways to deepen our connection with our consumers. With this competition we offer consumers a winning formula – soft skin and chances to win an Axia Motorcar,” said Anushka Sabanayagam, Senior Brand Manager, Hemas Consumer Brands, Hemas Manufacturing.

The Velvet range of beauty soaps is locally manufactured, according to the highest standards, specially formulated to leave skin soft and cared for. According to LMRB household panel data (September 2017), Velvet has continued to affirm its status as the No.1 beauty soap in Sri Lanka. Velvet soapsare available in a range of fragrances; Velvet Rose and Pomegranate, Sandalwood and Venivel, Purple Lotus and Lavender, Honey and Yoghurt, Milk and Almond, Water Lily and Sea Minerals, and Kohomba and Aloe.

Adding to its attractive skin care portfolio, in 2016 Velvet launched its body wash range. The three refreshingly luxurious fragrances of Rose and Milk Cream, Milk and Almond, Lotus and Lavender, that give you a pampered bath experience.

Velvet Body Wash is the first Sri Lankan soap based product enriched with Hydrosoft Technology to offer consumers a better bath experience.