Visa celebrates Sinhala and Tamil New Year with special rewards

Tuesday, 8 April 2025 02:03 - - {{hitsCtrl.values.hits}}

Visa, the global leader in digital payments, has announced a special campaign to celebrate Sinhala and Tamil New Year in a more festive manner during this season with a series of offers for their cardholders in Sri Lanka.

The new festive season campaign by Visa will elevate the consumer experience while reinforcing the security and convenience inherent to digital payments. Consumers can now simply tap their Visa cards to pay for their festive purchases and avail offers and discounts at a slew of leading merchant stores across Sri Lanka.

Visa Country Manager – Sri Lanka and Maldives Avanthi Colombage said: “As we welcome the Sinhala and Tamil New Year, we are delighted to provide more rewarding, seamless shopping experiences for millions of Visa cardholders in Sri Lanka. Through our extensive network of merchant partners and great offers across retail, dining, hospitality and lifestyle, we aim to deliver the best value for festive purchases. With our country’s rich culture and traditions, this is Visa’s way of celebrating with our cardholders, while ensuring convenience and security whenever and wherever they pay.”

The Sinhala and Tamil New Year is a time of high spends, characterised by increased consumer activity and festivities, and driving purchases in categories such as dining, travel and lifestyle. Capturing this seasonal momentum and festive spirit, Visa is extending a portfolio of promotional offers designed to deliver additional value to Visa cardholders on their purchase during this period, when they tap their credit or debit cards to pay.

Some of the leading national and international merchants where shoppers can avail offers are:

nDining: Chinese Dragon, The Mango Tree, Skrumptious, Arabian Vibes, Mitsi’s Delicacies

nTravel: Qatar Airways, Agoda, Visa Luxury Hotel Collection

nLifestyle: Glomark, Stripes & Checks, Spring & Summer, Prasad Fashion, Scope Cinemas

Visa said it continues to deliver exceptional consumer value with convenient, secure, and rewarding payment experiences. Simultaneously, it drives digital acceptance in the merchant ecosystem through increased card-based transactions.

The initiative also aligns with Visa’s broader mission to accelerate digital transformation in Sri Lanka, promoting financial inclusion and enabling merchants to benefit from increased consumer engagement and purchasing power.

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