Vogue Jewellers – a legacy of empowered women

The female group at Vogue Jewellers

Formative moments of a woman have a strong association with jewellery. As a young girl grows up, she is naturally attracted to jewellery that suits her personality. Over the years, her embellishments speak volumes they give her the freedom of expression. Jewellery is her own subtle symbol of empowerment.

This week, Vogue Jewellers marked the International Women’s Day, appreciating the value of women. From its very inception, Vogue Jewellers has always appreciated the value of women. Over the years, Vogue has made beautiful ladies more beautiful, empowered countless Sri Lankan women, beginning with its own female staff that’ve played a crucial role in its success. 

Six decades ago, when Vogue Jewellers opened its doors to its customers, it’s founding Chairman; late Sarath Hemachandra broke the bounds of conventional jewellery designs. Dedicating iconic masterpieces to the women of Sri Lanka, the late Chairman who had his finger on the pulse of global fashion, introduced timeless classics. Among them were creations fusing the East and the West, signature pieces such as perfumed chandelier earrings, lasso and illuminated earrings, creations that embodied a fusion of Kandyan jewellery and Southern Beeralu designs. He believed that the people who adorn the pieces of jewellery that he created – the women – brought life to them. 

Vogue Jewellers showcases is unmatched in jewellery collection in terms of fashion, innovation, quality, value and numbers. They consist of bridal jewellery; 22 karat gold, Rose gold and white gold jewellery; Diamond, gem studded, pearl and semi-precious stone studded jewellery; minimalistic jewellery, office ware, multi-functional jewellery, futuristic designs, traditional designs, gift items, souvenirs and much more.

Today, Vogue Jewellers continues its journey of dazzling women, leading the industry as Sri Lanka’s most trusted jeweller. At the forefront of it all, leading by example are three generations of dynamic women, the driving force behind its unmatched legacy as Sri Lanka’s most trusted jeweller.  It was with his wife, the late Chairman Chandra Hemachandra launched Vogue Jewellers. Today, as the Chairperson of Vogue, she is honoured as the grand matriarch of all things Vogue. Armed with a strong determination, courage and visionary Chandra Hemachandra has been a beacon of guidance. 

Due to her husband’s sudden illness, she faced the formidable task of caring for her young children while managing the family business. Today, as the Chairperson of Vogue, she continues to be a pillar of strength and source of wisdom to a large family of employees who she considers as her children. 

She is a much-admired female entrepreneur in Sri Lanka, who has not only been successful as the head of Sri Lanka’s most trusted jeweller – she is also a renowned social worker, engaged in numerous meritorious activities and making generous contributions to the needy. Chandra Hemachandra was also honoured as “Shasana Deepana and Deshakeerthi Shasanabhimani” for relentless social work she has carried out.

Samantha Hemachandra functioning as a Director oversees the communication aspects of Vogue Jewellers. Having joined the Board, she has proven to be a daring maverick trendsetter. A true strength for her husband, Managing Director Anura Hemachandra, she has contributed immensely for the progression of Vogue. With a good understanding of Sri Lankans’ purchasing habits and needs of jewellery, she realised the need to add value to 22 karat jewellery by introducing an investment oriented jewellery collection. As Sri Lanka’s most trusted jeweller for solid 22 karat gold, she introduced Sri Lanka’s first ever 22 karat branded jewellery collection – Vogue Tusker Collection. Inspired by the majestic casket bearer, Tusker Collection is for the women who want to make a bold statement. The items of this collection of masterpieces are of timeless value. 

Subsequently, further inspired by the chains of the casket bearing Tuskers and with a view of bringing to life Sri Lanka’s rich tradition of jewellery-making with a contemporary touch, she introduced the second volume – Vogue Tusker Truffle Chain Collection, in 22 karat gold. Both the above collections are patented. 

 Madara Hemachandra, representing the third generation of the Hemachandra family business functions as a Director and future of Vogue’s continuing legacy. Her youthful exuberance and tech-savvy approach certainly brings in a fresh perspective based on emerging trends and insights from a new generation of customers. With her continuing the legacy, a golden future for Vogue is ensured.

Awe-inspiring female staffs continue to dazzle the world. They are an empowered force of women representing award-winning designing and manufacturing, perfect sourcing, prudent accounting, efficient administration and profound customer service. Their tireless efforts, unmatched dedication and absolute commitment to their job continue to set the gold standard in every discipline of Vogue Jewellers that stays true to its promise that was made six decades ago – With you forever.