Wella Professionals: World’s No. 1 haircare brand launched in Sri Lanka

Wednesday, 4 March 2020 00:02 - - {{hitsCtrl.values.hits}}

From left: Senior Marketing Executive Danushka Peiris, Brand Manager Duneesh Perera, Executive Director Amila Gallage, Managing Director Prasad Wijesekara, Head of Education Chris De Silva, Marketing Executive Supun Chirantha

Wella Professionals, world’s number 1 professional haircare brand, officially launched its award-winning product range in Sri Lanka during a ceremony held in Colombo.

Accordingly, COTY Inc., the manufacturer of Wella Professionals, has appointed Japlan Holdings Ltd., a diversified joint venture between Japan’s TBK and its Sri Lankan collaborators, as the brand’s importer, marketer and distributor in the country.

At the Waters Edge in Colombo on Sunday evening, it was announced that Koleston Perfect, INVIGO, EIMI, Creatine+ Straight and Blondor, some of the world’s most popular Wella products will be available in the country.

Speaking at the occasion, Japlan Holdings Ltd. Executive Director Amila Gallage said: “COTY has appointed us, Japlan Holdings Ltd., better known as ‘Japlan’ as their sole importer, marketer and distributor for Wella Professionals in Sri Lanka. Japlan is a much diversified, fast-growing organisation which operates in collaboration with TBK of Japan, who is a leading trading Company in Japan with global business interests. COTY’s decision to appoint us as the sole representative for Wella Professionals in the country shows that they have recognised Japlan’s professionalism, dynamism, commitment to customer service and timely delivery.” “Both COTY and Japlan are confident of a successful operation in Sri Lanka in supporting the haircare, styling and grooming industry through the world renowned Wella Professionals products,” Gallage noted.

Wella, a premier name in professional hair cosmetics and a pioneer of innovation and trend spotting, has been in the forefront of the industry for over 130 years and has been embraced by world’s most renowned hairdressers due to its delivery of world class products and services that enable the users’ creativity.

Wella products have won the hearts of millions of users all over the world due to their high quality products which are well known for maximum user satisfaction and the ability to set trends which dominate the highly competitive world of fashion.

Wella AG, the world’s first professional hair care company, founded in 1880 by Franz Ströher, is headquartered in Darmstadt, Germany. Wella specialises in hair care, styling and colorants sold to individuals as well as hairdressers. Wella AG was controlled by Procter & Gamble from 2003 until it was acquired by COTY Inc. in 2015 along with some 40 other P&G brands. COTY Inc. now owns and markets over 70 luxury, cosmetic, skin, fragrance and haircare brands.

Wella products are sold over 160 countries in the world and has also renowned for its innovative and patented technologies. Wella Professionals contributes to enhancing the hairstyling profession and building a strong relationship with hairdressers with cutting edge technology, new initiatives and by offering comprehensive training programs for salon owners and their employees all over the world.