Zydus Wellness’ ‘SugarFree’ becomes ‘sweetener partner’ of 7th World Tea Coffee Expo Mumbai

• Industry leader in sugar-substitutes category considers niche expos like WTCE as credible platforms to spread its wings

India’s market leader in the sugar substitutes category ‘SugarFree’ has associated itself with the 7th World Tea Coffee Expo 2019 as ‘Sweetener Partner’. To be held from 21-23 November at Bombay Exhibition Centre, Mumbai India, WTCE is the perfect platform for showcasing the entire range of the company’s products to the visitors from across the country and abroad. 

In a first of its kind collaboration, visitors and exhibitors will be able to sample and experience the complete offerings of Zydus Wellness. SugarFree currently holds a 94% market share in the sugar substitutes segment in India and has launched a number of new age variants in the last 18 months. SugarFree today is a lifestyle brand not only for diabetics but also for the calorie-conscious, busy, and healthy lifestyle-seeking urban dweller with a strong equity amongst consumers, retailers, and health experts (chemists + physicians). SugarFree is growing at a rate of 7.5% per annum and is well-distributed across the country, with a presence in approximately 4 lakh outlets. 

South Asia’s largest globally recognised trade show for tea, coffee and allied sectors, the 2019 edition of WTCE shall witness about 80+ exhibitors from six countries showcasing latest innovative products, machineries, equipment, packaging, technologies, vending solutions, flavours, retail chains, sugar/sweeteners, certifications, premixes, Government boards, consultants, accessories and other technologies. The 2018 edition had hosted 70+ companies – including pavilions from Tea Board of India, Sri Lanka Tea Board, Indonesia and Nepal –showcasing their best to over 3,750+ visitors comprising of retailers, wholesalers, distributors, HoReCa professionals, hypermarkets/multi-product retail chains, tea/coffee estate owners, importers/exporters, potential franchisees, purchase managers of medium-to-large offices, etc.

Additional activities planned at the Expo include: B2B match-making, Workshops and Championships, a High Level two-day conference by industry leaders, academicians and policy makers, etc. WTCE offers the only annual opportunity to have one-on-one interaction with serious market players and understand changing hot beverage market scenario. With mushrooming upscale retail chains in India making it a global hub for the tea, coffee and allied sectors, the 7th edition of World Tea Coffee Expo at Bombay Exhibition Centre from 21-23 November is set to offer an unparalleled networking opportunity for serious industry players to meet and undertake business as also to understand and determine future trends.

Niche expos like WTCE bring global industry players closer, enable mega deals and smoothen the networking process amongst trade professionals as also consumers. Zydus Wellness has been at the forefront of lending its support to initiatives which promote the industry.

Headquartered in Ahmedabad (Gujarat), Zydus Wellness Ltd. is the listed subsidiary of Cadila Healthcare Ltd., a leading pharmaceutical company. Zydus Wellness combines the best of healthcare, nutrition and cosmaceuticals to offer an array of the best wellness products like SugarFree, Nutralite, Everyuth and Actilife.

For further information please log onto https://zyduswellness.in/ or www.worldteacoffeeexpo.comor call on +912228625132 or email to [email protected].