Friday, 4 April 2014 00:00
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Ramani Fernando to launch her biography on 8 April
The world of fashion and beauty is an exciting and thrilling one, bestowing on its high profile icons an enviable level of glamour and allure. Beneath this surface however, lies a demanding industry that demands of its stars a level of determination and above all talent that sees only the finest succeeding.
Among the icons of fashion and beauty in Sri Lanka, none commands more respect, deserves more admiration or evokes more nostalgia than Ramani Fernando – the undisputed queen of Sri Lanka’s beauty industry.
Ramani’s journey in the hair and beauty industry is one that mirrors her personality. Filled with love, courage, hard work and talent, it is a journey filled with memories and milestones, triumphs and joy – one that she is now sharing with the world in her much anticipated and soon to be released biography – Ramani Fernando.
Written by Dila Hettiaratchy, a long-standing client who is today a close family friend, the book takes readers on a touchingly personal journey of her life, filled with amusing anecdotes, touching memories and poignant moments, giving readers an insightful glimpse into the life and personality of a woman who took the hair and beauty industry by storm, revolutionising it with her own personal formula of style – the woman behind the celebrated Ramani Fernando brand.
In an attractive hardcover format, the book talks about Ramani’s early years, from childhood up to her marriage, and how she handled the transition to motherhood and a rapidly taking off career with aplomb and grace. She talks about her own personal style, fitness and beauty ethos, and gives readers style and fashion advice, including selecting the right clothing for various body types, make-up tips and techniques for different skin tones and how to complement your look with accessories, poise, and yes, great hair.
Readers are also treated to a nostalgic photographic journey of mother and daughter brides she has dressed, as well as step-by-step make-up and hair technique secrets of the professionals.
Hair is Ramani’s greatest passion, and keeping it healthy and strong, one of her biggest priorities.
“Hair is a woman’s greatest asset and keeping it healthy and in good condition should be a priority. The working of the body has a direct effect on the hair and scalp, therefore good health is reflected in hair and skin. We all know that a balanced diet with plenty of fresh foods contributes to good health. Basic hair care also starts with the use of a correct shampoo and conditioner to keep your hair and scalp clean and also nourished.”
As such, Ramani’s 25 year long association with Sunsilk is testament to the trust she places in the brand. Committed to giving customers the best hair care always, Sunsilk’s association with Ramani began when she became its first brand ambassador, over two decades ago. Since then, Sunsilk has for many years sponsored her avant-garde hair shows, and for the past 8 years collaborated with her on the Ramani Fernando Sunsilk Hair and Beauty Academy, sponsoring up to 24 students each year to help them achieve their dream of becoming highly trained and qualified professional hair dressers.
“Sunsilk has been and will continue to be an integral part of my professional journey. The quality and promise of the brand mirror my own personal commitment to always delivering the best, and this has made our partnership a highly rewarding one,” says Ramani.
“Unilever Sri Lanka and Sunsilk are exceptionally proud to be a sponsor of this milestone event in Ramani Fernando’s life. Ramani has always been the embodiment of the excellence that Sunsilk always strives for and is trusted for, and the two together have for over two decades had a powerful presence in the arena of excellent hair care,” adds Unilever Chairperson Shazia Syed.
‘Ramani Fernando’ will be presented to First Lady Shiranthi Rajapakse at a much anticipated launch ceremony at the Colombo Hilton, which will be attended by the country’s finest names in the hair and beauty care industry.