Abans introduces Skechers

Friday, 2 September 2016 00:01 - - {{hitsCtrl.values.hits}}

Abans PLC, one of the top trusted and renowned brands in Sri Lanka, has been announced as the sole distributor for a global leader in performance and lifestyle footwear – Skechers.

The first flagship Skechers store was officially launched on Saturday, 27 August at the Colombo Racecourse Grandstand, an upscale and contemporary shopping district that is immensely popular with both local consumers and tourists.

Skechers Singapore General Manager Zann Lee, along with Abans Group Chairperson Aban Pestonjee, Abstract Lanka Director Tanaz Pestonjee and Sri Lankan National Rugby Team Captain Sudarshana Muthuthanthri formally opened the store.

Abans PLC Managing Director Tito Pestonjee further provided a brief introduction on the Skechers brand, remarking that the product range is both “ultra-comfortable and ultra-stylish”.

The store launch was followed by a fashion show that featured models wearing the sport and performance, lifestyle, work, and kids’ ranges currently being offered at the Skechers store.

A three billion-dollar global market leader in the performance and lifestyle footwear industry, Skechers USA INC. designs, develops, and markets more than 3,000 styles for men, women, and children, being widely renowned across the world for the brand’s emphasis on providing extra comfort.

Skechers, currently the second-largest athletic footwear brand in the USA, has worked with many international and world-famous celebrities as brand ambassadors including, Demi Lovato, a multi-platinum recording artist, for the Women Lifestyle collection and Grammy winning singer-songwriter Meghan Trainor for the launch of Skechers Originals, a retro sneakers collection.

The brand also offers the comfort-focused Men Sports and Women Active collections that are tailored to meet the needs of an athletic lifestyle.

All Skechers footwear is designed with the aim of providing a fashionable approach to a healthier lifestyle.

Skechers has developed an ergonomically designed sole for the brand’s footwear products, namely the Memory Foam. The Memory Foam sole is engineered with special features that help release pressure for sensitive feet, contour to fit most foot shapes, and provide extra comfort, making the Memory Foam sole as soft as a pillow. It also absorbs impact from walking and jogging on hard surfaces, and provides you the perfect balance and support for your feet.

The brand is widely reputed for its lightweight, comfortable, and high-performance footwear that caters to ladies, gents, and kids, and provides you the opportunity to choose between a variety of ranges that are adapted to meet the demands of several functions including walking, running, jogging, and hiking.

Skechers will soon be available at more locations such as Liberty Plaza, Majestic City, and Abstract Welisara from September onwards.

Everyone shopping at Skechers Racecourse will receive a 20% discount when purchasing two pairs or more till 4 September, while HSBC credit cardholders will obtain a special 25% discount off every purchase made till 15 September.