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Friday, 10 July 2015 00:00 - - {{hitsCtrl.values.hits}}
Dehara Gomes unveiling the new ‘Enigma’ range – Pix by Daminda Harsha Perera
Renowned for impeccable quality, fashion forward styles and collections that are both flattering and functional, amanté announced the launch of a premium collection, ‘Enigma’.
The collection evokes the many intricate layers of a wearer’s personality, often kept private and unexplored. The styles were unveiled at an event held at the amanté Boutique at the Racecourse Mall.
Speaking on the product range, amanté Sri Lanka and Bangladesh General Manager Sasanka Bandara explained, “The Enigma range brings into play the groundbreaking Bonded Flat Seam technology that enhances the levels of comfort and sensuality we are able to offer our customers. It is the ultimate luxury indulgence in inner wear. The elevated levels of comfort ensure that not only does the lingerie offer a silky, sensuous feel; it also does not mark the skin. It is a level of comfort and luxury that feels beautiful to wear and gives the wearer added confidence.”
Designed in keeping with the international Pre-Fall colours and utilising breakthrough Bonded Flat Seamed technology, the Enigma range is conceptualised and designed around the theme of mystery and hidden confidence. The adhesive film technology that enables seamless edges and replaces elastic in certain areas of the products reduces its thickness, making it lighter to wear and more flattering and comfortable.
Explaining the Bonded Flat Seam technology and its benefits, Range Management and Communications Manager Gayani Gunawardane explained, “The technology utilises an adhesive tape that is applied to the seam and sealed using heat seal technology. This process ensures that no impressions are left on the skin, provides a smoother contour and support, and allows the confidence and inner beauty of our customers to shine through.”
The collection comes with individually matching coordinates and is available in three bra styles, all of which are moulded, padded and wired – a balconette, a sweetheart neckline and a full cover. The collection is available in a range of colours and prints.
Owned by MAS Brands, amanté maintains highest standards in design, manufacture and service. Its product portfolio includes lingerie, swimwear, sleepwear, sportswear, as well as a seasonal bridal collection. Having invested in extensive research to understand the discerning needs of the modern Asian woman, the pieces are tailored to the unique contour of this demography.
amanté’s Engima range is available at the amanté Boutique at the Racecourse Mall in Colombo 07 where experienced fit consultants are at hand to ensure a perfect fit. For added convenience, the collection is also available at leading fashion retail stores such as Glitz, Nolimit, Pallu and Beverly Street (Rajagiriya).
