Friday, 12 December 2014 05:30
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Christmas shopping is set to scale new heights this year as Arpico Supercentre unveils a spectacular seasonal makeover at its flagship store at Hyde Park Corner, projected by the retail giant as ‘Where Christmas Begins’.
A 20-foot Christmas tree with decorative gift boxes stacked below and lit gift boxes at the entrance provide an inkling to shoppers of the dynamic shopping experience that awaits them in this sprawling complex this festive season.
The thematic transformation of Arpico’s flagship store uses two principal colours, white and blue lights with lit gift box décor, decorative baubles and colourful floor stickers, with eye-catching entrance pandals that create a distinctive Christmas vibe, emphasising the 15 different countries to which shoppers can win holidays through a seasonal promotion.
As always, Arpico’s ‘Christmas Specials’ encompass all the traditional requirements, from gift vouchers with discounts for quantity purchases, exclusive hampers packed in decorative gift boxes and wicker baskets, a home department overflowing with Christmas décor, seasonal meats and cheeses and other seasonal products.
Shoppers are also accorded the experience of delicacies from the 15 destinations they can win trips to, prepared live in-store by experienced chefs. An informative booklet containing details about the destinations including landmarks, culture, food and Christmas customs is also available for customers, the company said.
“We have gone to great lengths to ensure that when shoppers enter an Arpico Supercentre this year, there will be no doubt that this is where Christmas begins,” said Minodh de Sylva, Head of Marketing at Richard Peiris Distributors Ltd. “Shoppers of all ages are invited to come and relish this unique experience exclusive to Arpico Supercentres.”
He said the widest range of toys and gift items are in store for kids who will be provided the opportunity of enjoying the company of the season’s super star, Santa Claus during the Christmas holidays.
Over 500 products will be on offer in store with discounts of up to 25% on selected daily essentials and fresh produce, household items including toys, giftware and electronics; up to 30% on selected furniture; up to 40% on selected essential products for Privilege Visa Credit cardholders and up to 35% on selected essential products on Standard Chartered cards. A 10% discount for fresh produce during weekends in December is also available to users of Standard Chartered credit cards.
The Arpico chain currently comprises of 16 Arpico Supercentres, 27 showrooms and 12 Arpico ‘Daily’ mini supermarkets. With ample parking, bill payments, banking facilities, lifestyle needs and the widest range of products ranging from household goods, electronic appliances to kitchenware and furniture, the promise to shoppers is that Arpico Supercentre is simply the most convenient shopping destination.
